Do You Really Check Your Mobile Phone 1550 Times a Week?

Recently Tecmark released the results of a survey they conducted on mobile phone use. You’ll see the results reported everywhere online as the data is quite extraordinary. Here’s a summary of statistics for an average user:
- They perform 221 tasks per day, or 1547 per week
- They start using the mobile before they get out of bed, around 7:30 am
- They continue to use it late into the night until going to bed around 11:21 pm
- In total, they spend 3 hours and 16 minutes using their mobile per day
Right now you’re either avidly shaking your head up and down saying, “Yes! That’s me” or you’re shaking you’re head the other way saying “That’s impossible”. In fact, many commenters on the articles are quick to point out that if you perform 221 tasks per day and spend 3 hours and 16 minutes on your mobile, you are doing 1 task every minute for the entire 3 hours.
That isn’t how most people use their mobiles (switching to different tasks every minute), at least according to anecdotal evidence (look around or ask some people around you!). We might spend 5 minutes reading Facebook updates, another 5 uploading pictures to Instagram, or 30 seconds checking the weather.
We certainly use our mobiles for lots of things. Another survey by Neilsen shows the average number of apps people use per month is 26, and spend just over 30 hours per month using them.
That certainly paints a slightly different picture. According to Techmark, the total usage per month would total over 97 hours, compared to just 30 for Neilsen.
I think most of the differences stem from the way the data was gathered. Don’t worry, I’m not going to get technical. Basically, in the Tecmark study the respondents answered what they thought about using their phones. They answered based on their memory of what they do and how often they do it. Neilsen used a tracking app voluntarily installed on the mobiles of everyone participating that automatically recorded their actions.
So Neilsen reveals actual usage and Tecmark shows more about perceived usage. Of course the surveys were performed with two totally different groups of people. Perhaps Tecmark unknowingly had a group of very avid mobile users!
Despite the differences in the numbers, both studies confirm one thing: Mobiles have become a major part of our daily lives.
Back to the original question for this blog: Do you really check your mobile phone 1550 times a week? My answer would have to be a resounding yes. I’m a tech addict if there ever was one. What about you?
Related Articles
Death of SMS? Premature indeed.
Consumers Prefer SMS Over Mobile Apps
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
3 Facts about SMS Messaging in the UK
Do people really like getting SMS messages? Is it true they’re using Apps like WhatsApp instead? A recently published survey reveals those answers, and a few more. Find out the details on how SMS messaging is used and viewed in the UK in this blog.
3 SMS Marketing Metrics That You Need to Know
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.
Why People and Companies Prefer SMS Messaging for Customer Support
People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.
Salesforce Finds SMS Messaging a Growing Part of Mobile Marketing Strategy
What do 5,000 marketers from ten different countries say about SMS? It’s great, and we’re going to do more of it. Well, that’s the gist of the results in the Salesforce 2015 State of Marketing Report. Mobile marketing has taken a central place in most company’s strategies, and SMS is a growing part of it. Here are some key statistics from the report.
24 Key Research Statistics that Prove You Should be Using SMS Marketing
If you find yourself needing to justify putting budget towards SMS marketing or convincing your manager that it's the right decision for you, here are some key research statistics to keep in mind for why you should pursue an SMS campaign...
UK digital advertising spending tops 7.4 billion euros
Proof SMS Messaging Gets Results: Conversions
Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.
Proof SMS Messaging Gets Results: Increase Sales
Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.