Do You Really Check Your Mobile Phone 1550 Times a Week?
Recently Tecmark released the results of a survey they conducted on mobile phone use. You’ll see the results reported everywhere online as the data is quite extraordinary. Here’s a summary of statistics for an average user:
- They perform 221 tasks per day, or 1547 per week
- They start using the mobile before they get out of bed, around 7:30 am
- They continue to use it late into the night until going to bed around 11:21 pm
- In total, they spend 3 hours and 16 minutes using their mobile per day
Right now you’re either avidly shaking your head up and down saying, “Yes! That’s me” or you’re shaking you’re head the other way saying “That’s impossible”. In fact, many commenters on the articles are quick to point out that if you perform 221 tasks per day and spend 3 hours and 16 minutes on your mobile, you are doing 1 task every minute for the entire 3 hours.
That isn’t how most people use their mobiles (switching to different tasks every minute), at least according to anecdotal evidence (look around or ask some people around you!). We might spend 5 minutes reading Facebook updates, another 5 uploading pictures to Instagram, or 30 seconds checking the weather.
We certainly use our mobiles for lots of things. Another survey by Neilsen shows the average number of apps people use per month is 26, and spend just over 30 hours per month using them.
That certainly paints a slightly different picture. According to Techmark, the total usage per month would total over 97 hours, compared to just 30 for Neilsen.
I think most of the differences stem from the way the data was gathered. Don’t worry, I’m not going to get technical. Basically, in the Tecmark study the respondents answered what they thought about using their phones. They answered based on their memory of what they do and how often they do it. Neilsen used a tracking app voluntarily installed on the mobiles of everyone participating that automatically recorded their actions.
So Neilsen reveals actual usage and Tecmark shows more about perceived usage. Of course the surveys were performed with two totally different groups of people. Perhaps Tecmark unknowingly had a group of very avid mobile users!
Despite the differences in the numbers, both studies confirm one thing: Mobiles have become a major part of our daily lives.
Back to the original question for this blog: Do you really check your mobile phone 1550 times a week? My answer would have to be a resounding yes. I’m a tech addict if there ever was one. What about you?
People like SMS messaging. They really do. In a variety of surveys and studies, consumers continue to say they like it when companies use SMS to communicate with them. Let's look at some of the data that proves it to be true, and also how to make sure your company is using it correctly for customer support communications.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
Are startups afraid of using SMS marketing? Is it because they’re afraid of annoying customers and breaking the regulations? I don’t think so. If your startup isn’t using SMS marketing already, it’s probably because you don’t know all the facts. Find out why SMS is actually perfect for startups.
According to Internet Retailer, data conversion rates for text messages are double that of email when the link goes to a mobile responsive landing page. Even with a small list, this can result in a huge increase in sales, signups, lead generation, contest entries or whatever the goal of your campaign is.
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
So many of us are used to having our mobiles around nearly 24 hours a day that it’s easy to forget it’s still a growing industry. And though SMS has been around for over two decades, the ways we use it and people’s willingness to use it continues to grow. So for this blog I picked out five facts about mobile and SMS that really make the case that SMS for business has come of age. Let’s see if you agree.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
One key to successful marketing is to know when you’re doing it right. And when you’re doing it wrong. The great thing about SMS marketing is you can get that information pretty quickly. But to understand how your messages are performing, you need to do a little maths. Thankfully, it’s all rather simple once you see it.
SMS messaging is a popular topic. The growth of mobile has everyone jumping on board the SMS waggon and they all have something to say. I've compiled a list of five topics that I've seen written about that just aren't true, or at the very least are potentially misleading enough to be called myths. I'm going to try and offer some insight into why these myths exist and what the truth is, as I see it anyway!