UK digital advertising spending tops 7.4 billion euros
Our growing dependence on technology is helping to fuel a financial boom in at least one sector of the economy: Digital Advertising.
A recent report compiled by Interactive Advertising Bureau Europe (IAB Europe) and IHS, looks at the changes in digital ad spending from 2012 to 2013. They found that the UK leads Europe with over €7.4 billion in revenue in 2013.
In an article discussing the study results, eMarketer published its predictions for ad spending through 2018. They predict the UK will share over one third of the €32 billion expected to be spent in 2014. If the eMarketer predictions are correct, the UK will continue to dominate the market with more than double the revenues of the next closest country, Germany, by 2018.
Of particular interest to us in the IAB report was that mobile advertising (all kinds) had the fastest growth. The mobile market sector rose over 128% in a year. It now makes up 11.5% of the total digital spending. The fact that companies are spending that much on advertising is confirmation of how vital our mobiles have become.
The press release on the study didn’t break out the specifics of country spending in the mobile market. But estimates from Ofcom show approximately 92% of the UK population has a mobile phone. I’d feel comfortable speculating the UK is leading in mobile spending as well.
So advertisers are betting that mobile is increasingly the method through which they can reach their audience. We’re excited by all this data and what it means for our customers. Even with all the digital channels available today, SMS is the only way to reach your target market in such a personal fashion. And it’s easier than ever to reach out to new and existing customers with a SMS marketing campaign.
Which channel of digital marketing do you use most? If it isn’t targeting mobile, do you have plans to add mobile into your mix?
Emoji are showing up everywhere. Should you be using these cute, fun, and illustrative icons in your SMS marketing? Your customers probably want you to. Around 72% of people have positive feelings about brands who use emoji. But before you get started, you’ll want to find out the details in this blog.
What is one almost guaranteed way of getting new customers? Ask for them. Really. Studies show that 83% of satisfied customers are willing to recommend a company, product or service to their family and friends. Here's how you can use SMS to simplify and improve your referral marketing.
SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.
The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.
Good copywriting is something marketers understand. But it's easy to forget the basic principles when running SMS marketing campaigns. You only have 160 characters after all (or 453 characters if you're using fastsms). While there are many elements to successful copywriting, there's one element that is often either overlooked or over-used. What is it? Urgency.