UK digital advertising spending tops 7.4 billion euros
Our growing dependence on technology is helping to fuel a financial boom in at least one sector of the economy: Digital Advertising.
A recent report compiled by Interactive Advertising Bureau Europe (IAB Europe) and IHS, looks at the changes in digital ad spending from 2012 to 2013. They found that the UK leads Europe with over €7.4 billion in revenue in 2013.
In an article discussing the study results, eMarketer published its predictions for ad spending through 2018. They predict the UK will share over one third of the €32 billion expected to be spent in 2014. If the eMarketer predictions are correct, the UK will continue to dominate the market with more than double the revenues of the next closest country, Germany, by 2018.
Of particular interest to us in the IAB report was that mobile advertising (all kinds) had the fastest growth. The mobile market sector rose over 128% in a year. It now makes up 11.5% of the total digital spending. The fact that companies are spending that much on advertising is confirmation of how vital our mobiles have become.
The press release on the study didn’t break out the specifics of country spending in the mobile market. But estimates from Ofcom show approximately 92% of the UK population has a mobile phone. I’d feel comfortable speculating the UK is leading in mobile spending as well.
So advertisers are betting that mobile is increasingly the method through which they can reach their audience. We’re excited by all this data and what it means for our customers. Even with all the digital channels available today, SMS is the only way to reach your target market in such a personal fashion. And it’s easier than ever to reach out to new and existing customers with a SMS marketing campaign.
Which channel of digital marketing do you use most? If it isn’t targeting mobile, do you have plans to add mobile into your mix?
SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
If you’re still not sure about why you need SMS marketing, this blog takes you beyond the usual statistics to show three convincing reasons why you do. Find out how it provides value to you, and your, customers a variety of ways.
If you’re using SMS campaigns as part of your strategy to drive sales, sign ups, fund raise, or any goal, you’ll need to know if it’s working. You may be familiar with email tracking or other forms of marketing metrics but how do you measure the effectiveness of SMS campaigns? Here are five different ideas for you to try.
Keywords are single words that can be used within two way SMS marketing campaigns. They can be used in conjunction with SMS shortcodes or with Virtual Mobile Numbers. Learn three basic rules for the use of SMS keywords that will increase click-through rates and conversions.
The other day I received a text message promising me ten days of deals. All I had to do was reply “DEALS” to the shortcode each day and they would send me a coupon for their service. This was great I thought, because my kids had been asking about the company for a while. A deal was just what I needed to get me to let my kids have their way...
Over 92% of people in the UK have mobile phones. SMS marketing is one of the best ways to reach out to them in a personal way. But for your marketing to be a real success, you need to get replies. Using a shortcode with keywords offers many benefits for your marketing. Let's take a look at the top three.
In Hotel Impossible, Anthony Melchiorri saves struggling hotels. It turns out some of the advice he gives them could make you a lot more money. It’s all about marketing and knowing where to get the best ROI. Read the blog to see if you’re spending in the right places.