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statistics Tag

News, tips & advice from FastSMS

With a bulk communication medium such as SMS messaging statistics can be a great help in directing your usage of the service. Statistics on delivery rates, or more importantly, failure rates plus uptime and downtime figures as well as delivery speed will inform your choice of provider.

The most interesting statistics however relate to the performance of SMS marketing campaigns compared to other options such as email or print. With 98% open rates for SMS, contrasted with 22% for email, these statistics will make it clear why SMS provides fantastic return on investment and should be adopted as soon as possible.

Can SMS marketing increase sales numbers? In the next entry of our Results Series you’ll see the kinds of results that real companies achieved. We’ve rounded up sales numbers and timelines to show you how well, and how fast, SMS marketing can improve your sales.

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Consistent double-digit conversion rates are a hallmark of SMS marketing. Is it all because of mobile coupon redemptions, or can it be used for other marketing objectives? We’ve got examples from different industries and objectives so you can decide for yourself in this latest Results Series blog.

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SMS messaging is one of the most effective mobile marketing channels. The proof is in the data, of course. In this blog post, you’ll discover how many opt ins businesses get, and how quickly they get them once they give SMS messaging a go.

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A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.

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