statistics Tag

News, tips & advice from FastSMS

With a bulk communication medium such as SMS messaging statistics can be a great help in directing your usage of the service. Statistics on delivery rates, or more importantly, failure rates plus uptime and downtime figures as well as delivery speed will inform your choice of provider.

The most interesting statistics however relate to the performance of SMS marketing campaigns compared to other options such as email or print. With 98% open rates for SMS, contrasted with 22% for email, these statistics will make it clear why SMS provides fantastic return on investment and should be adopted as soon as possible.

UK digital advertising spending tops 7.4 billion euros

Posted on 19/06/2014

In News

Our growing dependence on technology is helping to fuel a financial boom in at least one sector of the economy: Digital Advertising. A recent report compiled by Interactive Advertising Bureau Europe (IAB Europe) and IHS, looks at the changes in digital ad spending from 2012 to 2013. They found that the UK leads Europe with over €7.4 billion in revenue in 2013.