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Mobile Marketing

News, tips & advice from FastSMS

mobile marketingMobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text in to a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premises can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.


The world of marketing is something that is continually adapting, developing and changing and it is essential that organisations large and small keep up to date and embrace new techniques, channels and strategies to keep their existing customers satisfied and to to attract new customers. So what is changing in the marketing landscape for 2018 and how can you adapt your SMS Marketing strategy to fit? Here are 5 tips.

SMS marketing is a powerful way to reach your customers and allows you to literally place a message into the palms of their hands. It is also highly personal, giving it a unique advantage over many of its popular counterparts such as email and social media. One powerful way to start your 2018 SMS Marketing campaign is to begin with a carefully selected, timely quote and build your campaign around this. To help you out, we’ve prepared 12 ideas.

Christmas is an exciting and wonderful time and the busiest time of the year for many of Britain's businesses. A great way to capture the heart of customers and ensure that your SMS Marketing campaign is as successful as possible is to capture the magic of the season with some carefully chosen winter phrases.

Christmas is a great time to take advantage of the incredible power of SMS Marketing - an effective and low cost marketing solution that offers high ROI. So what are the secrets to a successful Christmas SMS Marketing campaign? We've presented some top tips from our team of experts in this festive inforgraphic.

Christmas is fast approaching and for independent toy retailers it is a key time of year when they can expect their highest levels of sales. However, there is more to selling toys than just appealing to the kids - after all, it’s the adults who are ultimately going to be parting with their hard earned pounds. SMS Marketing is a great way to reach out and engage with adults to help drive sales, not just during the festive period but all year round. Read on to learn more.