Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.
The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.
Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.
Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.
Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.
As lockdown restrictions in the UK look set to ease off in March 2021, businesses are turning their attention to creating a back-to-business strategy. We've highlighted some important considerations, and provided SMS templates which can be easily adapted for your business.
SMS is simply the worst kept secret for successful business SMS communication. What started out as a few maverick corporate businesses testing the water by using SMS to talk to their customers, has turned into a mass global adoption of SMS as a business major B2C communication channel, for businesses of all shapes and sizes.
With the huge success of business SMS, businesses companies began to explore different ways they could utilise SMS into their business. From transactional SMS, to SMS reminders and notifications, to promotions and marketing, SMS has become the Swiss army knife of business communication.
There are thousands of stats and success stories around SMS flying around, like the whopping 98% open rate, or the fact that 90% of all text messages are read within the first 90 seconds. However we have chosen to talk about just five stats that you might not have heard before, but they should...
Business SMS is one of the most powerful and effective communication methods for businesses around today. With many businesses from small start-ups to large corporate enterprise businesses taking full advantage of the benefits of SMS to enhance their business.
Benefits of Business SMS
Quick and easy
Sending an SMS message is quick and easy, especially with FastSMS. Simply write your message and then either enter your specific number that you want the message to go to, or select a specific contact group, which could have hundreds of thousands of contacts in.
There is no need for any designers to create expansive and elaborate designs, no need to hire a Google ads expert, it’s a simple effective message that could reach thousands of customers. With FastSMS you could send out a marketing campaign to 10 thousand people for £360.
The best thing of all about business SMS, is it’s immensely effective. 98% of all text...