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Mobile Marketing

News, tips & advice from FastSMS

mobile marketingMobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text in to a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premises can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.


With football such an important part of British culture, the World Cup offers a fantastic sales opportunity for companies of all different shapes and sizes - all you need is a great idea to get a themed campaign up and running. And the beauty of SMS Marketing - you can set up and start running a campaign almost instantly. To help you make the most of this exciting event, we've prepared a football themed infographic to offer some insipration and ideas to get you thinking.

The 2018 Football World Cup officially starts tomorrow with the first match taking place between hosts Russia and fellow Group A contenders Saudi Arabia. With football being such a big part of British culture, now is a great time to put together a themed SMS Marketing campaign to make the most of the hype. So what footie phrases work best for SMS Marketing and how can you use them? Here are nine inspired ideas.  ...

From 1-7th June, groups, charities and individuals across the UK will be getting together to celebrate Volunteers’ Week 2018, a week long event which aims to share inspiring stories, encourage individuals to get involved in volunteering and provide resources to anybody with an interest in finding out more. SMS Marketing is a great, low cost way for charities and other organisations to reach out to both new and existing volunteers, share information and more. Read on for some great ideas.

The weather has gone from cold to scorching in just a matter of weeks and summer is not far away. Before you know it, the summer holidays will be here. If you are planning an SMS Marketing campaign this summer, then you’ll want to use some creative, summer-themed language to add a little ‘sizzle’ to your campaign - so to give you a helping hand we’ve prepared this list of powerful keywords that are guaranteed to get the right response, no matter what your product or service.

Deciding whether to use SMS Marketing, email or both ultimately depends on the objectives of your campaign and the associated return on investment (ROI). The key is to have an understanding of their inherent differences and use these to your advantage in each medium. To help give a clearer understanding, we take a closer look at some of the key differences between email and SMS Marketing, and when the latter may be an effective choice. Read on to learn more.