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Mobile Marketing

News, tips & advice from FastSMS

mobile marketingMobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.


The Black Friday madness is well underway, with the majority of the big retailers starting their usual Black Friday week campaigns yesterday, from Amazon to John Lewis, Black Friday is certainly showing no signs of slowing down this year! Every year the Black Friday sales figures unbelievably get bigger and bigger. However last years stats showed the retail industry a very interesting trend, not surprisingly perhaps, but online retail sales in the UK hit the dizzying heights of £1.4 Billion on the Friday alone. Interestingly, of that £1.4 Billion, 39% was purchased through a smartphone, meaning that the smartphone is now the preferred number one device overtaking desktops and tablets. So any and every retailer hoping to have a successful Black Friday, needs to make sure they have their mobile marketing plan in place, as the mobile is again set to be the main device again this year.   We have written a Black...

In a world filled with competition, you need something that can differentiate you between your competitors, so you can continue to grow your business through retention while winning new business. To do this you need to appeal to your customers and give them exactly what they want. But what do customers want? Better prices? More services? How about just excellent customer service? Customer service can be the differentiator between success and failure. Delivering excellent customer service can enable your business to flourish, but what is excellent customer service? Customers want to feel special, important and valued. They don’t want to be treated as just another number, they want you to listen to their problems and questions and answer them professionally and quickly, in fact it’s their time that they value the most. The majority (66%) of adults feel that valuing their time is the most important thing a company can do to provide them with...

SMS marketing can help your business receive those response rates that you have always dreamt of and can help you enhance and improve your business massively. Whether that be improving your customer service, sales and marketing or customer retention - SMS can do it all. SMS is a personal form of communication which makes it very powerful, in fact 98% of all text messages are read. However this can make SMS marketing slightly daunting, knowing that every customer will almost certainly read your message as they will be notified of your message instantly at the time you send your campaign. Like any marketing method there is always experimentation, every business is different and so is every customer, so there is no real standardised campaign that you can send out and will work for every industry.  Below are some things you definitely need to do when sending your SMS campaign, and some things that...

With any marketing channel there is certainly a bit of trial and error. You need to try new things and experiment to see what works and what doesn’t. Every business is different and these things can vary from sector to sector, and business to business. However when trying and experimenting with new marketing channels, it is a lot easier to make mistakes and wrong moves. Mistakes happen. But no business wants to make them if they can help it, and some can be very costly. Mobile marketing is a fantastic method of marketing and business communication. One of the reasons SMS marketing is so successful, responsive and effective as a marketing channel, is because it is on such a personal device. However because it is so personal it is imperative to get the fundamentals right within your mobile marketing messages. So below are 5 common marketing mistakes that if you avoid should help get...

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...