Last Friday, one of the biggest ever changes in the law governing how customer data is collected, stored and used came into force - GDPR. With the risk of substantial and costly consequences for businesses which fail to comply, it has never been more important to do things right and avoid getting caught out – and this means that your SMS Marketing needs to be compliant
So what should you be double checking when it comes to SMS Marketing? Here’s a quick guide in a handy infographic.
Although by now companies that already use SMS Marketing should have implemented any required changes in their practices and procedures, those who are considering introducing SMS Marketing to their mix will no doubt be keen to ensure they get things right from the outset. It is also worth checking that you haven’t missed anything if you are already using SMS.
To help ensure your SMS Marketing is GDPR compliant, we’ve prepared a summary of some of the key factors to consider.
Any UK business that collects, stores and uses other people’s personal data for purposes such as marketing and selling is subject to the rules of the Data Protection Act, and those using SMS marketing are no exception. Having a basic understanding of the DPA legislation and its main requirements is useful to maintain best practice in direct marketing such as SMS marketing and also helps to uphold your hard won customer trust - as well as avoid the potentially costly consequences of falling foul of the law. Read this article to learn how to avoid the simple pitfalls and get your SMS marketing campaign off to the right start.
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When conducting an SMS marketing campaign, there are a number of compliance regulations you should be aware of, to ensure that your communications are as effective as possible, without being potentially damaging to your campaign or your business. If you're marketing to a UK market, the UK Privacy and Electronic Communications Regulations (PECR) gives clear guidelines on what falls within the rules. Here we've highlighted some key tips to ensure your next campaign is compliant, based on common questions that arise.
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The regulations about SMS marketing are quite clear. But sometimes people, and companies, can make mistakes. Find out what happened to a company that reacted poorly to the ICO’s request for information, and how it made their situation so much worse.
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![SMS Marketing GDPR Compliance [Infographic]](https://dox4euoyzny9u.cloudfront.net/images/fastsms/SMS-Marketing-GDPR.png)
