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SMS Marketing Blog

News, tips & advice from FastSMS

As the UK continues along its ‘roadmap to freedom’, initial signs are positive. Retail sales and online job advertisements have returned to almost pre-pandemic levels, following an ‘online boom’ in sales and growing business confidence.   While many companies are busy welcoming customers back to their premises, it’s important businesses are honest about the difficulties ahead. 72% of consumers have changed stores, brands or the way that they shop since the onset of the pandemic, so for businesses hoping to successfully navigate recovery, it would be naive to think marketing strategies could simply be relaunched.  Consumer behaviour will continue to evolve, consequently, so must the marketing strategies businesses employ to support their recovery.  Why are drive-to-web strategies so important in the current climate?  Unsurprisingly consumers are spending more time online and according to data from Hootsuite, internet users in the UK are spending an additional day online per month. The average time spent online each...

Over the past year, our mobile habits have changed fairly dramatically, in fact, 70% of smartphone users reported increased usage during the pandemic. So it seems that now more than ever is a great time to take advantage of SMS.