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Business SMS

News, tips & advice from FastSMS

sms marketing in retailBusiness SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


Hard cash, sterling, money, notes and coins have been a part of our everyday lives for centuries, the idea of leaving the house and heading to a store without them would have seemed like madness years ago, however billions of cashless transactions are now taking place everyday. One in five Brits never carries cash, they want to pay by their contactless card, or by their smartphone, with half of Brits surveyed by First Bus stating that ‘cash is on the way out.’ Retailers have led the way in already adjusting their payment options to suit the modern day customer, and those that have, have seen huge benefits and uplifts. 39% of 2017 Black Friday sales were made through a smartphone, making it the device of choice beating the desktop and tablet to the lion share of the sales. (Source: IMRG) Mobile banking is now huge. More and more of us are engaged with...

The mobile phone is an incredibly powerful device, we can now complete many of our daily tasks from it, whilst it also keeping us entertained throughout our day. It never leaves our side and goes everywhere with us, we are completely in love with our mobile phones. This love affair with our mobile phone makes it an incredibly powerful device for businesses. Customers want to communicate through their mobile phone as it’s quick, easy and convenient for them, and the businesses and brands that are giving customers exactly what they want by communicating with them through their mobile phone, are seeing huge rewards. Bigger response rates, less missed appointments and more sales. However, having a big work force of sales people or customer support technicians operating and communicating with their customers through SMS on a one to one level, can be slightly tricky. Another platform for them to login into and get...

Black Friday is the biggest and best time of year for retailers, customers are actively looking for the best deals and bargains, and want to hear from their favourite brands and shops about what they have got on offer. With all this in mind we have written a helpful guide on how you can make sure your business has an amazing, successful Black Friday. Filled with great tips and facts on everything about Black Friday and Cyber Monday, the best times to send and what to send - this guide is not to be missed. Black Friday Marketing Guide - Read here As well as this, we have decided to have a Black Friday offer of our own. Helping you send out more mobile marketing messages over November to get those extra sales. Our Black Friday SMS Offer Any purchase over 1,000 credits will receive an extra 15% free sms credits! The offer can be...

In a world filled with competition, you need something that can differentiate you between your competitors, so you can continue to grow your business through retention while winning new business. To do this you need to appeal to your customers and give them exactly what they want. But what do customers want? Better prices? More services? How about just excellent customer service? Customer service can be the differentiator between success and failure. Delivering excellent customer service can enable your business to flourish, but what is excellent customer service? Customers want to feel special, important and valued. They don’t want to be treated as just another number, they want you to listen to their problems and questions and answer them professionally and quickly, in fact it’s their time that they value the most. The majority (66%) of adults feel that valuing their time is the most important thing a company can do to provide them with...

SMS marketing can help your business receive those response rates that you have always dreamt of and can help you enhance and improve your business massively. Whether that be improving your customer service, sales and marketing or customer retention - SMS can do it all. SMS is a personal form of communication which makes it very powerful, in fact 98% of all text messages are read. However this can make SMS marketing slightly daunting, knowing that every customer will almost certainly read your message as they will be notified of your message instantly at the time you send your campaign. Like any marketing method there is always experimentation, every business is different and so is every customer, so there is no real standardised campaign that you can send out and will work for every industry.  Below are some things you definitely need to do when sending your SMS campaign, and some things that...