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Business SMS

News, tips & advice from FastSMS

sms marketing in retailBusiness SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


It may be up against competition from web-based instant messaging apps such as WhatsApp and Messenger, but all the indications are that SMS is just as important as ever and is likely to remain a highly important channel for many more years to come. So why should you choose SMS Marketing to promote your business in 2018? In this infographic, we've shared 5 good reasons that you can take in at a glance.

Winter is historically peak season for mechanics, and the recent spell of arctic weather in the UK has seen breakdown numbers reach record levels. Even the most modern of cars can fall victim to the cold weather, meaning that as long as you can be found, there is money to be made. Whether used as a tool to retain existing clients or attract new clients, SMS Marketing has a lot to offer mechanics this winter. Here are some suggestions.

With many venues hosting exclusive black tie balls to welcome in the new year, suit hire has become a popular and increasingly affordable option for the discerning gentleman. Although many of your customers will have made their orders by now, there will inevitably be a last minute rush of enquiries. Whether you are managing relations with existing clients or seeking to attract new customers, SMS Marketing has a lot to offer both now and for the year ahead.

We use them everyday and read almost every single one we receive within just a few seconds - but have you ever wondered how the SMS message came to be the most popular method of communication ever created? In this infographic, we present an illustrated history of the SMS message from it's earliest origins through to the present day.  ...

Britain’s vehicle hire sector is booming. Having overcome a downturn in the earlier part of the decade, all the indications are that the industry has undergone a quiet revolution - and with it, so has the way that hire companies communicate with their customers. So how can car rental companies improve their reputation for customer service and increase revenues with SMS Marketing? We look at some of the possibilities on offer. Read on to learn more...