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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

Over the past year, our mobile habits have changed fairly dramatically, in fact, 70% of smartphone users reported increased usage during the pandemic. So it seems that now more than ever is a great time to take advantage of SMS. 


As we all know SMS is an incredibly effective tool for businesses, whether it is being used for appointment reminders, customer support, important information, delivery notifications or marketing and promotions - SMS works incredibly well. In fact no matter what the message is, or what the business sector is, SMS has the ability to reach millions of customers, instantly and effectively in a simple click. SMS over the years has not really changed since the first message was sent over 25 years ago. The incredible open rate of 98%, makes it an incredibly powerful method of communication for businesses to communicate with their customers on. Simple straight to the point text, followed by a website link or call to action, means it is amazingly effective for businesses. But what if you could boost the conversion rate of your SMS campaign further? Our new feature SMS Web Pages lets you send a bespoke mobile landing...

You have read all the wonderful reviews about how customers are getting very positive experiences from SMS, and how businesses are receiving huge benefits and responses from business SMS. However, your SMS adventure has not quite lived up to your expectations, and not exactly gone to plan for you.   But why? Well, we take a look at some of the reasons why your SMS could be missing the mark. Not clearly stating who you are Seems an obvious one, however sometimes this can be missed. Make sure you set your Sender ID to your business name so your customers immediately know who the message is from and there is automatically some trust in the message. Also if you are sending from a virtual mobile number and are looking for replies, make sure you state who you are in the body of the message. Off the mark content Is your message too long? Are you using text speak?