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Business SMS

News, tips & advice from FastSMS

sms marketing in retailBusiness SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


Businesses often get lost in the race to try and get new customers, spending massive amounts of money and resources on beating their competition into getting as many leads as possible. In fact, 44% of companies have a greater focus on customer acquisition, compared to only 18% that focus on customer retention (Source: SmartInsights). Which leads to our first however, did you know it costs five times as much to attract a new customer, than to keep and existing one? (Source: Econsultancy)  New customers are great, but businesses can be blinded by them, and start to neglect their existing customers, when actually, customer retention is imperative to any and every business for it to be able to build and grow. Harvard Business School research suggests, that by increasing your retention rates by just 5%, you will increase your profits by 25%.  So by focusing on customer retention you can actually accelerate your business...

The sun is shinning and the spirits are high, we can almost taste the Summer season as Spring is now shinning in all it’s beautiful glory.  To add an even bigger spring in your step, we thought we would run a quick Flash Sale to finish off the month of March. So whether you have a pressing campaign to send or want to stock up on some free credits - now is the time to purchase some more credits. Our Flash Sale SMS Offer Any purchase over 1,000 credits will receive an extra 10% free SMS credits! The offer can be used multiple times but cannot be used with any existing offer or discount SMS credit price.  Our offer ends on the 31st March, so make sure you take full advantage of our free credits offer. Business SMS is now being used in more ways than ever, with it’s incredible open rate of 98%, it...

There is always more than meets the eye when it comes to business SMS, it seems every day there are new and innovative ways that businesses are harnessing the power of the mobile phone for the good of their business.  The mobile phone has become such an integral part of our everyday lives, it is now our much-preferred method of contact. So businesses are now trying to find ways to enhance their own mobile explorations, finding that business SMS can answer many of their business needs and requirements, whilst also improving on their existing methods, whether that be through cost, efficiency or effectiveness.   Virtual Mobile Numbers Virtual mobile numbers are nothing new but are a fantastic feature of business SMS. Letting your business have its own unique virtual mobile number, which allows your customers to not only reply to your text messages, but also text you. This means you can have a text conversation...

The retail sector is an extremely competitive industry, with huge established organisations improving and building every day, and eager exciting new start-ups cropping up all the time - competition is fierce. With competition being so fierce, retailers are always looking for ways to build and develop their business, and ultimately get ahead of their competition. Obviously there are various ways to do this from a retail avenue, new and better products, lower prices, improved delivery options, nicer brand design and improved faster website.  However, something that can really make the difference and have a massive impact to any and every business, is the customer experience. Customer experience really is the hot topic in business this year, as customer expectations have grown and excellent customer service and experience has become more regularly expected to be provided by any business. Word of mouth has always been one of the most powerful ways to market a business,...

There is a very common misconception that SMS is all about selling and sales. To which there is no denying that selling through SMS can be very powerful, with its immense open rates of 98%, and it’s ability to be able to mass send out a campaign containing a URL link to a website or specific product, can yield fantastic results that no other channel can. However SMS is helping businesses in many more ways than just getting in those sales. Any and every business can use SMS to help grow and improve their business, depending on the sector or what their issue or problem is that needs to be solves, SMS can be the answer. Whether that be helping with internal communication or improving customer service, SMS really can do it all. Business SMS - Different ways to use SMS to help your business Improving your customer service Customer service is imperative to any...