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Business SMS

News, tips & advice from FastSMS

sms marketing in retailBusiness SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...

One of the great things about working with SMS marketing is that so many different types of businesses can use it, every business sector has a different way of using mobile marketing to suit their business, to help build, develop and improve their business. We love to see all the different weird and wonderful businesses here at Fastsms, from solicitors to accountants, from retail shops to restaurants - we have them all here at Fastsms. The Lawn People are not your average business. They are the turf experts, they cater and take care of thousands of lawns across the country. They offer complete bespoke treatment and care for every individual lawn, and with the help of SMS marketing they are really growing. Businesses love SMS marketing because it’s simple, cost effective, time efficient, and incredibly responsive compared to other marketing channels. “We love it. It’s easy and simple and our customer prefer a text...

Mobile marketing is one of, if not the most effective marketing channel around today. SMS marketing receives open and response rates that businesses could only dream of, no longer are businesses hoping that their adverts don’t get missed in the back of magazines, or that their emails don’t go into their customers junk folders - welcome to the wonderful world of SMS marketing! But why is mobile marketing so effective? Well a recent Ofcom report probably reveals exactly why, the UK are addicted to their mobile phones!  We all love our mobile phones. They are our new best friends. They are our new family member that we love and take everywhere with us… To work, to bed, to the toilet and even on holiday. It’s this very addiction that is making SMS marketing so effective and powerful for businesses all over the world. Imagine sending your customers a message about your latest sale, new...

We are always looking for ways to improve our business, whether that be internally or externally. Office improvements, processes, communication, marketing, customer support or sales - it’s important for any business not to stand still. One thing businesses are always trying to improve on is of course sales. Sales. Sales. Sales. The more the merrier and the bigger the better. And this usually lands on the heads of the sales guys or the marketing team.  Within marketing, marketeers are always looking for new ways to get ahead of their competition or ways to improve their current marketing exploits. Higher open rates. More responses. More click throughs. More sales. We all know mobile marketing is the perfect way for any business to communicate with it’s customers, whether that be appointment reminders, customer support, delivery information or generating more sales.  75% of people would like offers sent to them via SMS Source: Digital Marketing Magazine So we thought...

There has been more build up and anticipation to GDPR than the football World Cup! Months and months of GDPR posts filled with thoughts and opinions have swarmed our news feeds and email inboxes. Warnings and potential astronomical fine figures have initial around left right and centre… And here we are several weeks after GDPR and all is calm and well! The unfortunate truth is, there were many individuals and businesses that seen GDPR as a money maker, and were scaremongering perfectly legitimate people and businesses into making rash decisions about their marketing, when in fact they were perfectly fine and GDPR compliant already. GDPR was not aimed at the perfectly legitimate and honest businesses that use their customer data and information responsibly, and have done for years. The GDPR rules are just an update to the existing data protection laws that many UK businesses already comply with.  GDPR was aimed at the...