As SMS boasts a 95% open rate, it makes sense to ensure you can utilise this channel with your entire target audience. Read our tips on building SMS recipient lists.
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Over the past year, our mobile habits have changed fairly dramatically, in fact, 70% of smartphone users reported increased usage during the pandemic. So it seems that now more than ever is a great time to take advantage of SMS.
...Has your business’ contact centre felt the impact of the 44% increase in call volume since the beginning of the pandemic? Take a look at our guide below for practical tips on how to reduce call volumes while improving the customer experience.
As we all know SMS is an incredibly effective tool for businesses, whether it is being used for appointment reminders, customer support, important information, delivery notifications or marketing and promotions - SMS works incredibly well. In fact no matter what the message is, or what the business sector is, SMS has the ability to reach millions of customers, instantly and effectively in a simple click. SMS over the years has not really changed since the first message was sent over 25 years ago. The incredible open rate of 98%, makes it an incredibly powerful method of communication for businesses to communicate with their customers on. Simple straight to the point text, followed by a website link or call to action, means it is amazingly effective for businesses. But what if you could boost the conversion rate of your SMS campaign further? Our new feature SMS Web Pages lets you send a bespoke mobile landing...
You have read all the wonderful reviews about how customers are getting very positive experiences from SMS, and how businesses are receiving huge benefits and responses from business SMS. However, your SMS adventure has not quite lived up to your expectations, and not exactly gone to plan for you. But why? Well, we take a look at some of the reasons why your SMS could be missing the mark. Not clearly stating who you are Seems an obvious one, however sometimes this can be missed. Make sure you set your Sender ID to your business name so your customers immediately know who the message is from and there is automatically some trust in the message. Also if you are sending from a virtual mobile number and are looking for replies, make sure you state who you are in the body of the message. Off the mark content Is your message too long? Are you using text speak?
