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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

Posted on 02/07/2019
In Business SMS, Recruitment

One of the many main advantages of business SMS, is that the method of communication is extremely quick, virtually instant. Meaning that if a business needs to send important information to a customer that needs to be read immediately, then SMS is the perfect tool. This is one of the reasons that the recruitment sector love SMS. They can easily and quickly send out messages to thousands of potential candidates in one click of a send button, but more than that, they know that virtually all of those messages will be read. SMS is not just great for the recruiters themselves, but also the candidates. They get information on potential jobs immediately, whilst also having a discreet way to communicate with the recruiters to ask for more details. SMS is a real winner for both parties, but starting your SMS venture can be a little daunting without any previous experience, and it shouldn’t...

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Posted on 25/06/2019
In Business SMS

Businesses of all shapes, sizes and industries, are using SMS to communicate with their customers. Everyday we are seeing new and innovative ways that businesses are utilising the power of SMS to further their business, whether that be through sending appointment reminders, confirmations, delivery notifications, customer support or marketing and promotions - SMS can really help every business. But why are so many businesses jumping on the SMS band wagon to communicate with their customers? We take a look at the main benefits of business SMS.  Benefits of business SMS Open rate Probably the biggest and best feature of SMS is it’s fantastic open rate that just simply cannot be matched by any other communication channel. SMS has an eye-watering 98% open rate. Email open rate is 20% (Source: Gartner) Response rate This open rate means that SMS also yields an amazing response rate, meaning that it’s perfect for marketing and promotions, as well as appointment reminders. SMS response...

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Posted on 18/06/2019
In Business SMS

The mobile phone has opened up an endless amount of opportunities for businesses to connect and communicate with their customers in new and improved ways, gaining better open rates, response rates, as well as being quick, easy and cost effective for the business. It goes without saying that customers desire and preference has now moved or is moving to a more mobile solution. The mobile phone offers customers a more convenient and familiar method of communication, as well as being instant. There are many different successful business use cases for SMS currently, from marketing and sales, through to customer support and SMS appointment reminders.  One specific area that has really been revolutionised through SMS, is business SMS notifications. With most people being in constant contact with their mobile phone at all times, if a business needs to send important information, transactional messages or notifications to their customers, then SMS is the perfect communication method...

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Posted on 14/06/2019
In Business SMS, Recruitment

The recruitment sector has completely fallen in love with business SMS, and for some very good reasons! Too long has the communication between recruiter and candidate been underperforming, often inconvenient for the candidate and not time efficient for the recruiter, leaving recruiters searching for answers. Well SMS is answering those questions with aplomb.  Many of the main benefits and plus points associated with SMS, are exactly what recruiters and candidates are looking for when it comes to communication. Speed The recruitment game is very fast-paced, fast and instant communication is needed to be able to talk between the candidates and recruiter themselves effectively.  On average 90% of all text messages are read within 3 minutes (Source Gartner) So certainly speed is one of the main factors that SMS can offer recruitment as a business communication tool. SMS allows recruiters to send details about job roles and candidates to read the messages instantly and then reply or...

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Posted on 03/06/2019
In Business SMS, Mobile Marketing

Business SMS is one of the most powerful and effective communication methods for businesses around today. With many businesses from small start-ups to large corporate enterprise businesses taking full advantage of the benefits of SMS to enhance their business. Benefits of Business SMS Quick and easy Sending an SMS message is quick and easy, especially with FastSMS. Simply write your message and then either enter your specific number that you want the message to go to, or select a specific contact group, which could have hundreds of thousands of contacts in. Low cost There is no need for any designers to create expansive and elaborate designs, no need to hire a Google ads expert, it’s a simple effective message that could reach thousands of customers. With FastSMS you could send out a marketing campaign to 10 thousand people for £360. Effective The best thing of all about business SMS, is it’s immensely effective. 98% of all text...

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