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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

Posted on 16/10/2018
In Business SMS, Mobile Marketing

SMS marketing can help your business receive those response rates that you have always dreamt of and can help you enhance and improve your business massively. Whether that be improving your customer service, sales and marketing or customer retention - SMS can do it all. SMS is a personal form of communication which makes it very powerful, in fact 98% of all text messages are read. However this can make SMS marketing slightly daunting, knowing that every customer will almost certainly read your message as they will be notified of your message instantly at the time you send your campaign. Like any marketing method there is always experimentation, every business is different and so is every customer, so there is no real standardised campaign that you can send out and will work for every industry.  Below are some things you definitely need to do when sending your SMS campaign, and some things that...

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Posted on 09/10/2018
In Business SMS

Mobile marketing is continually evolving and changing the way businesses communicate with their customers, improving customer service, increasing sales, reducing no shows with appointment reminders - the enhancements are endless. We are all addicted to our mobile phones, and this love for our mobile phone is the reason why it’s such a powerful device for businesses. It’s the channel that customers want to use and communicate on, it’s simple, effective, convenient and low cost.  Shockingly, there are still some businesses that are yet to wake up to the power of mobile marketing. In this handy guide below we discuss why and how businesses are using mobile marketing, and some of the most effective ways to use SMS for mobile marketing.  Business Mobile Marketing Guide - The most effective way to communicate with your customers.

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Posted on 03/10/2018
In Business SMS

New inventive ways are being born everyday on how you can use the power of the mobile phone to enhance your business. Financial Services, Retail, Recruitment, Education, Food and Hospitality - every business sector is using SMS marketing. When it comes to marketing, every business is different and every customer is different, you need to find what works for your business and your customers. However there are certain things that just work. For example a text message just works. If you get a text message, you open it and read it. In fact 98% of all text messages are read, and this is exactly why mobile marketing is so powerful for businesses. Well here are just 6 ways businesses are using mobile marketing to enhance their business. Promotional campaigns  The best way to spread the news about your offer, sale or discounts is by a text message. A mobile marketing campaign will make sure that all...

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Posted on 20/09/2018
In Business SMS

To put it quite simply, the text message simply cannot be beat when it comes to trying to get your message across. It’s open and response rates are far, far superior to any other channel, and this is why we have seen many businesses and organisations sending their mission critical messages and transactions, through SMS and they now see it as their primary method for communicating. The latest Ofcom report revealed exactly why mobile marketing is so effective - read here NHS appointments, Dentist appointments, Bank notifications are all now using SMS for important notifications and news, and now it’s the time for the US Government.  On Thursday the 20th September the US Government will be sending out a text message to every US mobile phone, to test it’s Emergency Alert System, which alerts the public about any possible future National emergencies. This type of thing is perfect for SMS, you could not...

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Posted on 13/09/2018
In Business SMS, Case Studies

One of the great things about working with SMS marketing is that so many different types of businesses can use it, every business sector has a different way of using mobile marketing to suit their business, to help build, develop and improve their business. We love to see all the different weird and wonderful businesses here at Fastsms, from solicitors to accountants, from retail shops to restaurants - we have them all here at Fastsms. The Lawn People are not your average business. They are the turf experts, they cater and take care of thousands of lawns across the country. They offer complete bespoke treatment and care for every individual lawn, and with the help of SMS marketing they are really growing. Businesses love SMS marketing because it’s simple, cost effective, time efficient, and incredibly responsive compared to other marketing channels. “We love it. It’s easy and simple and our customer prefer a text...

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