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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


SMS Marketing is one of the most effective marketing channels available and has the ability to far outperform any alternative. It is a cost-effective solution that offers exceptional ROI. So just why is SMS Marketing so effective. Take a look at this graphic to see why.  ...

The UK’s artisan food market is booming, with a new breed of creative, net-savvy, small-scale and locally based businesses who are at the heart of the 'foodie' revolution. Despite the boom, artisan food manufacturers typically have extremely limited resources, meaning that regardless of its importance, little funds are available for marketing. SMS Marketing is an option that, with its low costs and highly personal feel, is ideally suited to the artisan food marketplace.  ...

Whether you rent or own your home, domestic situations frequently arise where a skilled person is required to deal with electrics, plumbing, plastering, building, carpentry, carpet laying… you name the job, there will be a tradesperson near you who specialises in it. These essential yet often overlooked hard working sole traders and small businesses all face the same pressures as any other business - how to attract and retain more customers. Here's why SMS Marketing is the perfect answer.

In a world dominated by massive global brands with huge resources, it is harder than ever for independent fashion retailers to make a mark and win customers. When it comes to getting your brand known, SMS marketing is powerful alternative to traditional methods that offers a real solution to the problem. Not only does it cost a fraction of the price of other means of advertising, it offers numerous other advantages meaning it really does punch above its weight. Read on to learn more.

Although the uѕаgе of SMS Marketing hаѕ іnсrеаѕеd іn thе property ѕесtоr in thе last few уеаrѕ, many аgеnсіеѕ are ѕtіll nоt bеnеfіtіng from the powerful opportunities the ѕеrvісе hаѕ tо offer. SMS Marketing allows letting agencies tо сrеаtе a dаtаbаѕе оf роtеntіаl landlords аnd tеnаntѕ whісh саn be uѕеd for the marketing оf thеіr properties and services for both types of customer, as well as generally promoting thеіr brand - all of which are essential for survival in thіѕ соmреtіtіvе market.