How to increase online sales: advice for retailers struggling with store closures
The retail landscape has drastically changed over the last few years, with digital transactions growing and the ecommerce industry skyrocketing. According to Beeketing, new studies projected that the worldwide retail eCommerce sales will reach a new high by 2021. The study goes on to say that there is an impressive 265% growth predicted in this area alone. This increasing trend towards a preference for digital purchase in retail is a welcome opportunity during times of crisis. As the COVID-19 virus continues to spread across the globe, there are several steps that retailers could take, to ensure that their business performs as expected and that they are able to continue to serve their customers. As with all successful businesses, the ability to adapt to external circumstances and customer behaviour is vital. High street stores There is no denying that the country has been experiencing some challenging times over the last few months. Director at Barclaycard, Esme...