We do our best to bring you the latest news from the world of SMS and Mobile Marketing which is especially important to the success of retail marketing. As SMS messaging becomes ever more widely adopted we expect to offer you a steady supply of SMS news so why not subscribe to our blog?
We will include info on new products and services in the mobile market. We will share usage statistics showing which operators are growing or losing out. What devices are proving popular and which are flops. Also reports from industry events, product launches, exhibitions and anything else we think you might find interesting.
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The retail landscape has drastically changed over the last few years, with digital transactions growing and the ecommerce industry skyrocketing. According to Beeketing, new studies projected that the worldwide retail eCommerce sales will reach a new high by 2021. The study goes on to say that there is an impressive 265% growth predicted in this area alone. This increasing trend towards a preference for digital purchase in retail is a welcome opportunity during times of crisis.
As the COVID-19 virus continues to spread across the globe, there are several steps that retailers could take, to ensure that their business performs as expected and that they are able to continue to serve their customers. As with all successful businesses, the ability to adapt to external circumstances and customer behaviour is vital.
High street stores
There is no denying that the country has been experiencing some challenging times over the last few months. Director at Barclaycard, Esme...
SMS is fantastic for sending your customers important information that they need to read, such as SMS appointment reminders, account information, delivery notifications or customer support. Why? Because SMS boasts an incredible 98% open rate, and 95% of all text messages are read within the first 90 seconds (Source:Gartner).
The text message is an instant and personal form of communication, making it very simple, convenient and effective for the tasks mentioned above like SMS appointment reminders. But how about for promoting your business? How about using SMS to promote your products or services?
Send big bulk campaigns
In the press of a little send button, you can send a text message to your whole customer base, however big it is, with our system you can send 100’s of thousands of text messages in one send! And even better is that you know 95% of those customers will read your message in the first...
The retail sector is an extremely competitive industry, with huge established organisations improving and building every day, and eager exciting new start-ups cropping up all the time – competition is fierce.
With competition being so fierce, retailers are always looking for ways to build and develop their business, and ultimately get ahead of their competition. Obviously there are various ways to do this from a retail avenue, new and better products, lower prices, improved delivery options, nicer brand design and improved faster website.
However, something that can really make the difference and have a massive impact to any and every business, is the customer experience.
Customer experience really is the hot topic in business this year, as customer expectations have grown and excellent customer service and experience has become more regularly expected to be provided by any business.
Word of mouth has always been one of the most powerful ways to market a business, by having...