Why SMS should form part of local governments’ emergency communication strategy
With the range of services provided by councils being as varied as it is, the range of threats that can affect those services can also be just as large. Whether it be adverse weather conditions causing school/facility closures, major roadworks notifications, internal IT system failures, or health and safety alerts, forward-thinking local governments should always be prepared for the worst-case scenario. There are two main points to take into account for this when planning an effective communications strategy. Firstly – the speed at which messages can be sent to staff/residents, and also the ability to make sure they have been delivered/read. Secondly, making sure that your message can be delivered to every recipient required. Mobile messaging tools like SMS stand out as an excellent option at this point. They’re delivered almost instantly, and nearly all of the UK’s population now own a mobile device with SMS support. Why SMS should form part of...
