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SMS Guides

News, tips & advice from FastSMS

sms guidesSMS messaging can be used in a myriad ways to expand marketing strategy, to enhance operational efficiency, to save money or a combination of all three.

We find that many customers begin using SMS technology for a single purpose but find more and more uses for it as time goes by. We are always looking out for ways of spotting new uses and sharing these and general best practice across our thousands of users.

We produce general SMS guides such as our SMS Buyers Guide, Business SMS Guide and Mobile Marketing Guide as well as sector specific guides such as our Recruitment Guide and we plan to keep adding to these. All can be accessed using this link.

Within this section of our blog you will find further tips and ideas for getting best use of SMS in all aspects of your business or organisation. If you would like more information on a specific topic please leave a comment below and we’ll get back to you.

The new year is traditionally a time when people look to make positive changes in their lives and resolve to tie up loose ends in various areas of life. It is an ideal time for Life Insurers to reach out to both new and existing clients and encourage them to make sure that everything is in order for the new year. SMS Marketing is a powerful and effective solution which is ideal for such a campaign. Here are seven suggestions for using SMS Marketing to start your 2018 campaign.

SMS messaging continues to be one of the most popular ever methods of communication, even against fierce competition from instant messaging apps such as Messenger and WhatApp. It is this continued popularity, along with the incredible ease of use, that has also seen it maintain its position as one of the most effective marketing channels for B2C and B2B companies alike. In this article, our experts offer ten top tips for SMS Marketing success in the coming year.

Within the recruitment industry, SMS text messaging has been helping businesses for many years to effectively communicate with their clients and candidates, offering a 'real time' service to provide a competitive service. If you're working in the recruitment industry and are not yet using SMS text messaging as part of your day to day operation, read on to understand why it should be a crucial part of your business.

Schools up and down the country are working tirelessly to increase the opportunities available to young people. But, with budgets being cut, these are tough times for many education providers. One of the biggest challenges facing head teachers, class teachers, and office staff is how to find cost-effective means of effectively communicating with the parents and carers of their pupils. That's where SMS text messaging comes in.


Used across numerous sectors, SMS messaging can be particularly rewarding in the entertainment and hospitality industries. With a combined revenue of over £140 billion, the entertainment and hospitality industries are thriving and their worth is expected to increase substantially in the near future. However, with many Britons having less disposable income to play with, businesses will be vying for custom more than ever. In order to attract new consumers and retain existing customers, companies will need to develop, enhance and refine their marketing techniques. SMS is one such proven technique.