A Brief Guide to Receiving SMS Messages Online [Infographic]
In our latest infographic, we present a simple and easy to follow overview of how you can use the Fastsms platform to manage your SMS Marketing replies online. As well as receiving responses from customers via a Virtual Mobile Number (VMN), you can also set up shortcodes to help filter and categorise responses. If you really want to take things to the next level, a keyword on our dedicated shortcode can unlock even more opportunities and help to build a campaign that integrates across your entire marketing strategy. Want to learn more? Check out the infographic below!
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One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.
The biggest difference between SMS and email is probably the length of the messages sent. It’s one of the main differences between email and SMS anyway, but it’s particularly important for autoresponders. And it directly affects the content of the messages.
There are always ways in which SMS marketing can be optimised further. One such way is through personalisation. This may seem like an insurmountable challenge when you are trying to communicate with so many people at the same time. The last thing you want to do is have to send out one message at a time to thousands of numbers. Yet this isn't necessary - in fact, it is more than possible to add several layers of personalisation to your SMS marketing.
You need concise, memorable and high-impact content with a clear call to action in your SMS messaging. That, in a nutshell, is what's needed to achieve with any marketing or engagement communications in any form. But this is never truer than with an SMS campaign when your business text messaging has to rely on a small window of recipient attention.
In last week’s blog I covered how the Trump campaign sent unsolicited SMS messages to voters. This week I’m stuck on the same topic, but from a totally different angle: what we can learn from that failure. Because honestly, their biggest issue might not be violating the law. It might be the people they have writing their SMS messages. It’s time to dissect the message that spawned the law suit, and learn what we can from it.
Keywords are important in SMS marketing. In order to use them, you have to have two-way messaging. But does it matter if you have a VMN or shortcode? Yes, and no. In principle, they are the same. But practically there are differences. Find out all about them in this blog.
Read how clubs can benefit from the use of text messaging services to reduce wasted time and increase customer satisfaction. They can confirm appointments in advance with an option to text back to cancel or re-schedule thus reducing no-shows. SMS is also great for sharing news and special offers with members.
The travel industry has made some inroads into using SMS messaging, but hasn’t yet taken real advantage of the potential of A2P messaging. Find out how it can be used to save time and provide the high-quality service today’s mobile travellers expect.
What’s the one thing that every marketing campaign needs? An audience! So, how do you create a database of subscribers? Natural curiosity and the British passion for “bargains” may be strong enough reasons for some to offer up their mobile numbers. However, to get substantial numbers of customers - or potential customers - to opt-in to your SMS campaigns you will need planning and care.