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SMS Guides

News, tips & advice from FastSMS

SMS messaging can be used in a myriad ways to expand marketing strategy, to enhance operational efficiency, to save money or a combination of all three.

We find that many customers begin using SMS technology for a single purpose but find more and more uses for it as time goes by. We are always looking out for ways of spotting new uses and sharing these and general best practice across our thousands of users.

We produce general SMS guides such as our SMS Buyers Guide, Business SMS Guide and Mobile Marketing Guide as well as sector-specific guides such as our Recruitment Guide and we plan to keep adding to these. All can be accessed using this link.

Within this section of our blog, you will find further tips and ideas for getting the best use of SMS in all aspects of your business or organisation. If you would like more information on a specific topic please leave a comment below and we’ll get back to you.

Within the recruitment industry, SMS text messaging has been helping businesses for many years to effectively communicate with their clients and candidates, offering a 'real time' service to provide a competitive service. If you're working in the recruitment industry and are not yet using SMS text messaging as part of your day to day operation, read on to understand why it should be a crucial part of your business.

Schools up and down the country are working tirelessly to increase the opportunities available to young people. But, with budgets being cut, these are tough times for many education providers. One of the biggest challenges facing head teachers, class teachers, and office staff is how to find cost-effective means of effectively communicating with the parents and carers of their pupils. That's where SMS text messaging comes in.

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Used across numerous sectors, SMS messaging can be particularly rewarding in the entertainment and hospitality industries. With a combined revenue of over £140 billion, the entertainment and hospitality industries are thriving and their worth is expected to increase substantially in the near future. However, with many Britons having less disposable income to play with, businesses will be vying for custom more than ever. In order to attract new consumers and retain existing customers, companies will need to develop, enhance and refine their marketing techniques. SMS is one such proven technique.

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There are many benefits of using SMS marketing for businesses within the health and beauty industry. From instantly connecting with customers to booking appointments and increasing sales, the opportunities for the health and beauty sector are huge when it comes to business text messaging. Due to the fast-paced nature of appointment booking within the industry, and the increasing competition, SMS marketing could be the key to separate you from your competition.

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There are always ways in which SMS marketing can be optimised further. One such way is through personalisation. This may seem like an insurmountable challenge when you are trying to communicate with so many people at the same time. The last thing you want to do is have to send out one message at a time to thousands of numbers. Yet this isn't necessary - in fact, it is more than possible to add several layers of personalisation to your SMS marketing.

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