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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.


SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.

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With over 1,083.6 million prescription items dispensed per year and an ever increasing range of services available from pharmacies and chemists, there have never been better opportunities for growth. From well-known national chains to small independent shops, SMS Marketing offers great added value to patients as well as introducing new opportunities to increase revenues. Read on to learn how pharmacies and chemists can take advantage of the low costs and high ROI of SMS Marketing today.

With the rapid increase in technological development that defines the 21st century, companies across all sectors are looking for ways to stand out from the crowd. In the modern, technological economy, a company’s ability to connect with its customers and provide top-quality user experience (UX) is fast becoming an essential component of any successful business. Customers now have the ability to thoroughly search the market to find a company that can provide them with the best possible deal. In a corporate environment that is more competitive than ever, what is the best way to truly stand out from the crowd? One of the fastest growing techniques is the use of SMS marketing.

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The UK’s thriving eating-out market is worth over £40 Billion and all the evidence indicates this is only set to increase. There has, however, been a huge shift in the way customers interact with eateries. SMS Marketing is an excellent way for restaurants to reach both new and existing customers to keep people coming through the door and filling tables. Read this article to learn how restaurants can use SMS Marketing to their advantage and stay profitable in an ever more challenging climate.

The UK dental industry is currently estimated to be worth between £6 billion to £9 billion, and has seen an average annual growth of 14% in recent years. But just like any other sector, innovation is key to long term prosperity. SMS Marketing is a versatile tool that has a wide range of applications in the dental sector - and can be used for much more than just appointment reminders. In this article, we look at some of the different ways SMS Marketing can be used by dental practices.