6 mobile marketing campaigns your business should be using
New inventive ways are being born everyday on how you can use the power of the mobile phone to enhance your business. Financial Services, Retail, Recruitment, Education, Food and Hospitality – every business sector is using SMS marketing.
When it comes to marketing, every business is different and every customer is different, you need to find what works for your business and your customers. However there are certain things that just work.
For example a text message just works. If you get a text message, you open it and read it. In fact 98% of all text messages are read, and this is exactly why mobile marketing is so powerful for businesses.
Well here are just 6 ways businesses are using mobile marketing to enhance their business.
Promotional campaigns
The best way to spread the news about your offer, sale or discounts is by a text message. A mobile marketing campaign will make sure that all your customers know about it. You can let them know exactly what the offer is, how much it is and how they can claim it – tip always include a direct link to your website to make it easy for your customers.
Make sure your website is mobile friendly and also that your website can take the sudden increase in traffic, you might want to split up the sends to ease the load on your website.
Any business that has special offers, sales or discounts should have mobile marketing as an integral part of their marketing.
Appointment reminders
SMS appointment reminders is revolutionising businesses that rely on customers turning up for specific appointments. Dentist, hair dressers, solicitors, banks are all starting to use SMS appointment reminders to remind customers of their appointments and seeing huge effects.
If your business is losing money through customers not turning up for their appointments, then SMS is definitely the answer.
Delivery notifications
Much like appointment reminders, delivery updates and notifications are being vastly improved by SMS marketing. No other channel can offer the instant, accessible, viable, cost and time effectiveness that SMS marketing can.
Customer service is imperative for any business, and keeping your customers in the loop and offering delivery variations is a great way to keep your customers happy.
On-boarding campaigns
Welcoming customers to your business to make sure they feel confident and happy that they have made the right choice. Letting them know that they are in safe hands, and thanking them for choosing your business ahead of your competition.
It’s a great way to start off your customer relationship on the right track and get the ball rolling, however communicating with your customers early on is proven to help close any deals and retain them moving forward.
Loyalty programmes
Loyalty schemes and programmes are great at turning customers into loyal regular purchasing customers. Offering incentives and offers can help make the customer feel like they are special and part of a very exclusive VIP club.
However customers don’t want lots of cards filling up their wallets or getting lost or left at home, so conducting these loyalty schemes via their mobile phone is the perfect solution as customers will always have their mobile phone on them.
Transactional campaigns
Another great way to make your customers feel like they are in safe hands and that your business is very professional. Letting them know that a transaction has been made on their account or thanking them for a payment, all helps give trust to your brand.
These are just some of the ways that businesses are using mobile marketing campaigns to enhance their business. If you would like to give mobile marketing a try, then sign up here for your free account and get started today.