SMS marketing campaigns - a FastSMS archive - featuring the best of SMS Messaging

Using SMS to support drive-to-web strategies

Posted on 21/04/2021

As the UK continues along its ‘roadmap to freedom’, initial signs are positive. Retail sales and online job advertisements have returned to almost pre-pandemic levels, following an ‘online boom’ in sales and growing business confidence. While many companies are busy welcoming customers back to their premises, it’s important businesses are honest about the difficulties ahead. 72% of consumers have changed stores, brands or the way that they shop since the onset of the pandemic, so for businesses hoping to successfully navigate recovery, it would be naive to think marketing strategies could simply be relaunched. Consumer behaviour will continue to evolve, consequently, so must the marketing strategies businesses employ to support their recovery. Why are drive-to-web strategies so important in the current climate? Unsurprisingly consumers are spending more time online and according to data from Hootsuite, internet users in the UK are spending an additional day online per month. The average time spent online each...

by Demi Edmunds

Text in front of desk with a calculator, paper, and mobile phone

6 mobile marketing campaigns your business should be using

Posted on 03/10/2018

In Business SMS

New inventive ways are being born everyday on how you can use the power of the mobile phone to enhance your business. Financial Services, Retail, Recruitment, Education, Food and Hospitality - every business sector is using SMS marketing. When it comes to marketing, every business is different and every customer is different, you need to find what works for your business and your customers. However there are certain things that just work. For example a text message just works. If you get a text message, you open it and read it. In fact 98% of all text messages are read, and this is exactly why mobile marketing is so powerful for businesses. Well here are just 6 ways businesses are using mobile marketing to enhance their business. Promotional campaigns The best way to spread the news about your offer, sale or discounts is by a text message. A mobile marketing campaign will make sure that all...