Whether your retail business is bricks and mortar, online only, or both you can benefit from using SMS messaging. In fact, any kind of retail business can use SMS effectively for marketing and customer relations.
Conservatively, SMS conversion rates are double industry averages for email. Consumers are also ten times more likely to redeem a mobile coupon. When you combine these facts with the low entry cost of SMS, you end up with a recipe for amazing profits.
SMS is great for engaging your customers too. Run contests, send related information to purchases they’ve made, follow up with them to check in on their shopping experience. Using a virtual mobile number or shortcode enables your customers to reply to you and keep the conversation going.