Get Your Health Food Business Off To A Healthy Start with SMS Marketing
British consumers are becoming more concerned than ever before with the provenance of the food they consume, be it the main meal of the day or the snacks that keep them powered through the day, as well as in the gym or on the run. Gluten-free, vegan, paleo and organic products have all surged in popularity over 2017, and it is reported by the Soil Association that the organic market alone is now worth over £2 billion to the British economy. For retailers and health food outlets, there has never been a better time to be in business – and SMS Marketing could help you to ride the wave and maximise revenues in 2018. So how can health food businesses make the most of the channel? Here are some easy to implement ideas.
Top SMS Marketing tips for health food retailers
If you are a health food retailer, SMS Marketing is a great way to connect with both new and existing customers to drive sales and improve satisfaction. Even if you are operating as a not for profit or alternative business model to support a cause, it can also help to promote awareness, increase revenue and spread your message. Try these examples to get started:
New Products – Whenever you get a new product or range in-store or online, send an SMS message to your customers to let them know. If more information about the product such as ingredients, nutritional information, details of the manufacturer etc are available online, be sure to include a link to the product page. Remember that you are dealing with an audience who pride themselves on being fully informed and they will appreciate your efforts. A simple message might read:
“Hi John, we thought you might like to check out the tasty new range of vegan protein bars from Cocolicious. Click here for all the essential information. The Heath Food Shack.”
If you are selective with your customers and send the most relevant information to the right people, you will significantly increase your conversion rates. In the above example, you may have used a customer interests survey during your sign up process to establish that John is interested in sports nutrition or enjoys an active lifestyle, for example. A simple choice of tick boxes could furnish you with all the information you need.
Special offers – Customers always want to know about special offers on your products – especially when they have already shown a willingness to pay a premium for high quality, healthy food, and snacks. Whether it’s an individual promotion on a specific brand or product or a store-wide sale, be sure to let your customers know when and where they can benefit. As in the previous example, you may also wish to tailor offer announcements to fit the customer’s personal profile.
Competitions – Competitions can be a highly effective way to increase sales as well as promote your brand and reach new audiences. A simple ‘text to win’ competition is easy to implement and run at a very low cost, and the increased sales you can expect as a result make it well worth the investment. For added effectiveness, consider using an SMS shortcode that allows you to encourage participation not just by SMS replies, but also through print and digital media. An example might look like this:
“Want to win a month’s supply of lean, clean, organic energy bars? Text FEED ME to 87007 to enter our draw now!”
Such a campaign can be easily adapted for use across all of your marketing channels with minimum effort, be it a website banner, a digital billboard or a newspaper advert to name but a few.
Shared values – for most health food fans, it is far more than simply a dietary decision – it is a way of life. These customers want to shop in stores who have shared values. With this in mind, it is important to make sure your customers know just what you stand for (and what you don’t). Whilst a blog is a great place to convey this all-important message, SMS Marketing is an ideal way to make sure your customers know about new posts and get online to read them. Send a link by SMS and customers with smartphones (that’s an estimated 85%, for the record) can easily log on to your site to read the latest post. And once they are there, the chances of winning conversions are already in your favour.
Top Tips SMS Marketing tips for health food restaurants
Many of the tips that work for health food retailers can be easily adapted to the needs of restaurants, but there are other options too. Read on for some more inspiring ideas.
New menu items – Just as a shop can use SMS Marketing to send customers updates about new products, you can use SMS to let customers know what’s new on the menu. If you’ve added a fantastic new dish, be sure to shout about it and invite customers to book a table and try it out for themselves:
“New this week, the mouth-watering vegan pot roast. Call us now to book your table and be the first to try this delicious, warming dish.”
Be sure to use some carefully chosen words to tempt the taste buds and entice those customers to book.
Loyalty Scheme – returning customers are an important part of any restaurant business, so making sure your customers keep on coming back is essential. Of course, first and foremost in this equation is the quality of the food and the standard of service – but why rely on this alone? SMS Marketing is a great way to run a loyalty scheme to reward customers for repeat bookings, whether in the form of bonus points, free extras, upgraded menus or more. Use SMS to communicate and keep them coming back.
Special events – whether you are looking to get your floor filled for Valentine’s day or promote a themed evening, SMS Marketing is a great way to encourage customers to reserve those tables early to help ensure a sold-out restaurant. Use power words such as ‘Now’ to create a sense of urgency and promote fast responses, for example:
“Limited tables left for our vegetarian Valentine’s special evening. Book now on 01209 324537 to guarantee your table now”
Feedback – positive feedback is essential for most restaurants to succeed in the modern, connected world, so making sure you give customers a chance to share their feedback has never been more important. SMS Marketing is an easy way to survey customer satisfaction. Limit your survey to a maximum of 5 simple questions that can be answered using a single number ranking system. Enquire about key factors such as quality of dishes, the standard of service, atmosphere, etc. In the unlikely event that the feedback is not what you expected, be sure to follow up personally in the first instance.
Here at Fastsms, we are proud to offer an exceptional low priced SMS Marketing solution that is ideal for health food outlets and restaurants. To learn more and find out how to make the most of SMS Marketing for your business, call our friendly team of experts now on 0800 954 5305.
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales. If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
SMS marketing is one of the most effective and efficient marketing channels currently available, enabling businesses to directly communicate with their target customers. If you're considering building your first SMS marketing campaign, or you have already ran a campaign but achieved limited success, read on to see how you can build an effective SMS marketing campaign to achieve your business objectives.
This year SMS marketing is predicted to become an even bigger piece of the mobile marketing pie. Businesses of every size will be launching their first ever campaigns. If you’re one of them, take a look at our handy SMS marketing checklist below to help you do it right from the very beginning.
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
Marketing messages, whether in print or electronic have many parts to them. In the beginning there’s the hook that entices someone to continue reading, and near the end is the call to action. That’s where you make it clear what you want someone to do after reading the message. There are many parts in between these two, but these are, arguably, the two most important.
Your customers are likely thinking about food at certain times of the day, and at those times their phone is almost certainly within arms reach. Using SMS marketing you can time your messages perfectly because you know that the time you send them is the time they get read, usually within 2 minutes.
Are you looking to grow your business? Get more customers? Have larger profits? Of course you are. Isn't every business looking to improve, grow and generate more sales? More and more businesses are realising how SMS messaging can help them do all those things. But it's nice to have some facts to back up what most people seem to assume is true.
81% of mobile phone users use SMS or text messaging and 90% read text messages within three minutes of receipt. But it's not just a convenient way to chat with friends, fix a rendez-vous or remind people to do things; it has also become a powerful marketing tool for businesses large and small, national or global.
For many businesses it's often a knee-jerk reaction to create an app, or to run mobile ads, or to start an SMS list. But without really understanding what it’s all about, you can waste a lot of time and money before realising what you actually need to do.