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apps Tag

News, tips & advice from FastSMS

An app is a stand-alone piece of software usually aimed at performing a single well defined function. Mostly it refers to software used on mobile devices such as smartphones and tablets.

Some suggest its name derives from Apple – whose appstore is an important source of apps, or from application which has long been used to describe a piece of functional software. Text messaging apps are most often used to integrate SMS functionality into 3rd party systems.

It seems that reports of the death of SMS have been greatly exaggerated. When once the text message seemed dead in the water thanks to the rise of the app, the SMS business is set to grow to $71.60 billion by 2021 whilst smartphone users are downloading fewer and fewer apps, and the life expectancy of an app on the average smartphone is now around 72 minutes.

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If you’re still not sure about why you need SMS marketing, this blog takes you beyond the usual statistics to show three convincing reasons why you do. Find out how it provides value to you, and your, customers a variety of ways.

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With the rise of the app, some marketers have been quick to sound the death knell for the SMS. But reports of the SMS's death have been greatly exaggerated. With over 76% of the UK population now dependent on their smartphones for everything from news to personal communication, the SMS remains a great tool to directly engage with your customers.

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Is SMS messaging a good investment of your business’ time and money? A report from Mobile Ecosystem Forum shares some data on how SMS is being used, who is using it, and provides some evidence showing the answer to that question is most likely “Yes”!

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