Is the future of the mobile phone really going backwards to a “dumbphone”? Some would have you think it’s true. But while a few may choose to go retro for a time, there isn’t any doubt that “smart” is here to stay. Read on to see what the fuss is about.
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Is SMS marketing the worst idea ever? That’s the opinion of one author in Entrepreneur Magazine. He gives five reasons why companies should never bother sending SMS messages to customers. I take him on, point by point to show why he’s wrong and SMS marketing is the best idea ever.
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Automakers, mobile phone manufacturers and industrious entrepreneurs have tried to come up with solutions to make driving safer in a world where people rely on their mobiles 24/7. All the solutions work to some extent but how well they work varies. But one they have in common is offering ways to access your phone without having to look at it while driving.
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“European travel agents don’t like it”. That’s a statement made by one of the gentleman at my table during the mCommerce Summit earlier this month. He is from Cruise America, a successful RV (camper) vacation rental company based in Arizona, but with 123 locations around the US. We were talking about his company and their online and mobile reservation options.
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While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
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