The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
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Mobile marketing includes many different advertising channels. Most of them include placing an ad in front of a mobile user. Many of us are used to ads online, but they do tend to get annoying. At least that’s according to an eMarketer report on a study done by Instantly.
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Even though it's entrenched in our daily lives, mobile is still a relatively new technology that's suffering from growing pains. People and businesses are finding new and different ways to use smartphones which keeps everyone involved on their toes. One trend in particular is the growth of instant messaging (IM) apps. It was big news when Whatsapp sent more daily messages than were sent over SMS. Some called it the death knell of SMS messaging. Others said mobile was all about apps and notifications. They claimed the only way to engage customers is to get them into an app. SMS messaging was old technology and couldn't keep up. In reality though, SMS...
When you send an SMS message, do you ever wonder what happens after you hit the Send button? The message goes on a crazy trip, extremely fast, to get to the mobile you were trying to reach. The details of that journey vary a little depending on how you sent the message and the recipient, but most of the messages will travel through at least one SMS gateway to get to their destination. But what exactly is an SMS gateway anyway? In many respects it's as simple as the name implies: a gateway. Various mobile carriers all have their own computer systems and networks. In order for SMS messages to travel between networks, it has to leave one carrier's network and enter into another's gateway where it then is sorted and sent along its way. When you send messages from your mobile, your network takes care of all that sorting for...
Earlier this year there was big news. WhatsApp users were sending more messages each day than SMS users were sending. According to the Telegraph, WhatsApp was 50% more popular than SMS messaging. And the truth is the number of SMS messages sent each day has declined over the last few years. In the UK it was down almost 25% from 2012 to 2013. But is that the whole picture?
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