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News, tips & advice from FastSMS

An app is a stand-alone piece of software usually aimed at performing a single well defined function. Mostly it refers to software used on mobile devices such as smartphones and tablets.

Some suggest its name derives from Apple – whose appstore is an important source of apps, or from application which has long been used to describe a piece of functional software. Text messaging apps are most often used to integrate SMS functionality into 3rd party systems.

Posted on 05/08/2014
In Mobile Marketing

Is SMS marketing like social media? While there are similarities and both can be considered mobile marketing, the short answer is no. However when using a multi-channel marketing strategy it's important to know when to use a text message and when to use a social media channel.

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Posted on 29/07/2014
In Mobile Marketing

It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?

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