SMS Marketing Versus Email – 5 Advantages of SMS
Deciding whether to use SMS Marketing, email or both ultimately depends on the objectives of your campaign and the associated return on investment (ROI). The key is to have an understanding of their inherent differences and use these to your advantage in each medium. To help give a clearer understanding, we take a closer look at some of the key differences between email and SMS Marketing, and when the latter may be an effective choice. Read on to learn more.