9 Reasons SMS Marketing Works [Infographic]
Even with the huge surge in popularity of popular instant messaging apps such as Messenger and Facebook, SMS messaging continues to be one of the UK’s favourite ways to communicate and although the number of messages sent daily has fallen since its peak, it remains a dominant and important channel for the majority of the UK’s population.
With the vast majority of the population now owning a mobile phone and most adults keeping it within arm’s reach almost all the time, it is the perfect place for businesses to reach both new and existing clients in real time, with SMS Marketing messages typically being read within minutes – if not seconds – of receipt. But what other benefits does SMS Marketing have to offer? In this infographic, we take a look at some of the most important features.
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SMS messaging can be a hugely productive way of developing your marketing strategy. Text messages are read - on average - in less than 5 seconds. That means you only have a short period of time in which you can impress your potential customer. People are starved of concentration thanks to hundreds of digital and offline distractions, along with the many other companies all reaching out to them through SMS. In order to be effective and get the most from SMS text messages, you need to be creative with your SMS marketing. So here's how...
If there's one industry that's often assumed to be cold and impersonal, it's the financial industry. It's all about numbers and money, not about the people who have accounts, or need help with enquiries. The reputation may or may not be deserved, but there is a way to combat it: by making customers, investors, or clients feel like you care.
Tone of voice is important in all business communications, from letters to direct mail campaigns. The way you speak to clients is all of a part of the image you create in their minds of your brand. As short as they are, this also applies to business text messaging. It may even be more important to get the language and tone right in your messages, particularly your SMS marketing, than in an emailed leaflet.