SMS Marketing for a Blockbuster Black Friday
The annual sales bonanza that is Black Friday is almost upon us and for the retailer, this relatively recent development is fast becoming one of the UK’s biggest sales events of the year. Although the trend began in America, in the space of just a couple of years the craze seems to have taken hold of UK shoppers and shows no signs of going away. For retailers – and indeed any business in the B2C sphere, it is time to drop everything else and focus on nothing other than sales and marketing – and SMS Marketing should have a prominent place in your Black Friday strategy. Read on to find out why.
Black Friday – a brief history
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1952, it has been regarded as the beginning of the Christmas shopping season in the U.S., and most major retailers open very early (and more recently during overnight hours) and offer promotional sales.
In the UK, Black Friday traditionally had a different meaning, referring instead to the last Friday before Christmas – one of the busiest days of the year for the UK’s pubs, bars and off-licences, as well as the emergency services.
It was only in 2013 that the retail concept of Black Friday really came to the attention of the UK public, when Asda, owned by the American Walmart chain, attempted to replicate the event – with a mixed reaction.
In 2014, however, many more of the UK’s retailers adopted Black Friday and transformed it into a massively hyped retail event, albeit marred by chaotic scenes in some places as customers rushed to find a bargain. By 2015, Black Friday had been well and truly established in the UK retail calendar and is estimated to have been worth £2bn to shops and online retailers in just 24 hours.
Although the event has not maintained the same dramatic scale of interest that it continues to see stateside, it remains nonetheless a key event for UK retailers and simply cannot be ignored.
How to Use SMS Marketing for Black Friday
- Black Friday Discounts: Customers always love feeling like they have special access to a bargain, and on Black Friday this has become an expectation. Don’t risk your offers getting lost in an inbox full of everybody else’s – send customers a text with a simple discount code to use on their next purchase through your website or at the tills.
- Special Offers: Relay your Black Friday offers such as deal of the week, buy one get one free or free gift with purchase over a certain value. Again, all can be summed up in a short text providing a code to enter into your website’s shopping cart for those who prefer to buy online.
- Black Friday Sales: Notify customers of when they can start shopping your Black Friday sale. A simple text announcing the date and time your sale begins can help to direct more customers to the sale website or shop when they otherwise may have missed it from not checking their emails or online recently.
- Loyalty Programs: Keep those loyal customers informed of their points tally and reward them for being part of the club on Black Friday by encouraging them to redeem their points or earn bonus points for spending with you. Or just reward them for being a loyal SMS subscriber with a special Black Friday bonus. After all, customers like to feel that their loyalty is being recognised and rewarded.
- New Lines/Products: Make sure your customers know what’s new for Black Friday and give them the website link to view. Tap into those who like to be first to have the latest items.
- Order & Delivery Status: When it comes to Black Friday, buying the products is often only half the equation – especially if you are an online retailer. The mission is not truly accomplished until the items have arrived safely with the customer. As courier companies get ever more tech-savvy, customers expect more than ever to be kept informed of their order status. SMS texts can relay the information quickly wherever the customer may be.
- News & Tips: Black Friday doesn’t have to be just about the direct sell. It’s a great opportunity to make your brand stand out by sharing knowledge and offering an exceptional customer experience. For example, if you sell cycling accessories then you could send something like ‘’ Winter’s coming. Here are our Black Friday top tips and products to make sure you and your bike are ready for winter, click link (to your website)’’ to coincide with your Black Friday sale. Done right, your customers will be convinced that you are the obvious place to buy from.
Whatever the size and nature of your business, SMS is a highly effective and low-cost way to make sure that you get as many sales as possible on Black Friday. To get started now or find out more about using our business bulk SMS messaging packages, call now on 0800 954 5305 or contact us online for instant support from an award-winning team of experts.
Setting New Year's resolutions for your business can be risky since it feels like you're only really setting yourself up to fail. It's much better instead to try and focus on one achievable goal and do everything to succeed and improve in that area. With its meteoric rise to popularity and outstanding success in 2016, businesses should be using 2017's welcome reprise to integrate SMS marketing into their business development strategy.
SMS marketing is not quite like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, but somehow it can seem more intimidating. That’s why sometimes it seems like marketers forget one basic rule about writing offers: Always lead with the offer! Sounds simple, right?
How many retailers use SMS messaging? According to a recent survey, not that many. And that isn’t the only surprising result shared in the survey conducted by Internet Retailer. Companies large and small know how useful SMS can be. Read on to see why now is the perfect time to start.
Everyone knows the holiday season is a peak time for making sales and marketing. Predictions are that the UK will spend £73B in retail stores before the season is over. Find out three reasons you’ll want to use SMS marketing to get those shoppers into your store.
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
You’ve seen or heard about remarketing online. But did you know you can use SMS to remarket to visitors who abandon their cart in your ecommerce store? According to one study, using it can double your conversion rates. Check out the blog to see the details.
I think for much of the last decade, people used the Internet and then mobile devices, without giving too much thought about what they were doing. Or more accurately, what other people were doing with their information. But then came Edward Snowden in 2013 who revealed governments were collecting and using our personal data in ways we hadn’t imagined.
While brevity might be one of the keys to good advertising, perhaps the most important is to make sure your message reaches the right people. The goal of targeted marketing is not to bombard so many people that some will inevitably listen, but rather to target and nail down your core demographic.