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email broadcasting Tag

News, tips & advice from FastSMS

Email broadcasting is a well established means of marketing a brand or service or product. It involves sending a single email (which may be customised for each recipient) to a list of email addresses. It can be done for free but unless correct methods for sending are used delivery rates can be low. The best bet is to only broadcast your emails to opted in recipients using an approved delivery service to avoid being tagged as spam.

The same applies to SMS broadcasting although to a lesser extent. Ensuring messages only go to opted in numbers, or at least numbers you have the right to send to (e.g. customers) will avoid the spam issue and a respected service like fastsms will ensure messages arrive when you want them to. Cheap, non-premium services, can fail to deliver or worse, deliver at unpredictable times – a text received at 3.00 am will endear you to your prospect.

SMS broadcasting is ideal for short messages, to be read instantly with a high open rate. Email broadcasting is more suited to longer messages where open rates are less important timing is not critical.

The drive to earn and retain consumer loyalty is big business in the UK. Increasingly, companies are grasping the important role SMS text messaging can play in this. Customers’ mobile phone numbers are gold dust. The most forward-looking companies are developing systems to encourage customers to opt-in. Then, they are structuring SMS campaigns to build loyalty and reap maximum commercial advantage from it.

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As an entrepreneur, it is notoriously difficult to get your message out there. It's even harder to get seen and heard in a meaningful way that doesn't offend people. Email marketing has been the darling of entrepreneurs for years, but it's time for something new. Something that supersedes the email and circumvents the spam folder.

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Does the thought of cold calling fill you with dread? You might think it would be easier to use SMS messaging instead. And though it’s legal to do so in some circumstances, you might want to rethink using it that way. Read the full blog to find out why.

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What do oddly flavoured crisps and SMS messaging have in common?  The US version of Walkers brand crisps ran a massive marketing campaign to promote three flavours released for a limited time. Find out how it worked and why SMS played a key role in the process.

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Many marketers think they need to choose between email and SMS marketing. And depending on what you read, you’ll find one is “better” than the other. But that isn’t necessarily true. Learn how a united effort using both can increase your profits with only a little bit of effort.

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