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email broadcasting Tag

News, tips & advice from FastSMS

Email broadcasting is a well established means of marketing a brand or service or product. It involves sending a single email (which may be customised for each recipient) to a list of email addresses. It can be done for free but unless correct methods for sending are used delivery rates can be low. The best bet is to only broadcast your emails to opted in recipients using an approved delivery service to avoid being tagged as spam.

The same applies to SMS broadcasting although to a lesser extent. Ensuring messages only go to opted in numbers, or at least numbers you have the right to send to (e.g. customers) will avoid the spam issue and a respected service like fastsms will ensure messages arrive when you want them to. Cheap, non-premium services, can fail to deliver or worse, deliver at unpredictable times – a text received at 3.00 am will endear you to your prospect.

SMS broadcasting is ideal for short messages, to be read instantly with a high open rate. Email broadcasting is more suited to longer messages where open rates are less important timing is not critical.

It seems there's a new messaging app popping up every month. It's hard to keep track of them all, but it's also hard to ignore them if you're looking to use mobile marketing. When you've got limited marketing resources, should you spend them advertising on the latest IM app, or go with SMS marketing?


Whether small or large, salons and spas can make great use of SMS marketing. Here's a look at five useful and easy ways to put it to work in your salon or spa today including reminders, discounts, reviews, events and tips. High read rates make SMS perfect for these types of messages.