email broadcasting Tag

Email broadcasting is a well established means of marketing a brand or service or product. It involves sending a single email (which may be customised for each recipient) to a list of email addresses. It can be done for free but unless correct methods for sending are used delivery rates can be low. The best bet is to only broadcast your emails to opted in recipients using an approved delivery service to avoid being tagged as spam.

The same applies to SMS broadcasting although to a lesser extent. Ensuring messages only go to opted in numbers, or at least numbers you have the right to send to (e.g. customers) will avoid the spam issue and a respected service like fastsms will ensure messages arrive when you want them to. Cheap, non-premium services, can fail to deliver or worse, deliver at unpredictable times – a text received at 3.00 am will endear you to your prospect.

SMS broadcasting is ideal for short messages, to be read instantly with a high open rate. Email broadcasting is more suited to longer messages where open rates are less important timing is not critical.