The ideal scenario for every restauranter, whether a Michelin-starred eatery or a self-described greasy spoon café, is perhaps a constant flow of satisfied customers giving you full tables without having to turn people away. This might not seem realistic, but SMS can help get you at least part of the way.
SMS marketing has a proven track record of yielding a high return on investment in the restaurant and hospitality sector as a whole. With it costing no more than £3.50 to send a promotion to 100 of your previous customers, how many would you need to visit again as a result to get a positive return?
Starting simply, by collecting your customers’ mobile numbers as they make reservations or place orders and asking for their consent to send them special offers you’ll find yourself with a healthy list of potential customers with a genuine interest in your establishment that you can tempt back time and time again.
But there’s much more you can do with SMS in your restaurant business than marketing, it has the potential to streamline many of your other businesses processes.
With more and more people than ever before eating out and sampling food from around the world in eateries up and down the country, the restaurant sector is booming. But if you're operating a small business in the hospitality sector, you need to make sure that you keep your premises as full and thriving as possible in order to pay your bills and keep the enterprise sustainable. That's where SMS messaging comes in. In this blog post, we will look at ways you can use SMS messaging to make your business processes more efficient, boost your customer numbers and become the most popular place in town.
SMS marketing can be a double-edged sword, which is why it's crucial to ensure that each one of your campaigns is well thought out, immaculately spelt, financially accurate (i.e., the prices listed are correct), and, perhaps most importantly, the time and date is 100% accurate. Only once you have triple-checked each one of the components should you then consider sending out a batch.
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales. If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?
Your customers are likely thinking about food at certain times of the day, and at those times their phone is almost certainly within arms reach. Using SMS marketing you can time your messages perfectly because you know that the time you send them is the time they get read, usually within 2 minutes.