Restaurants And Takeaway Businesses Increase Profits With SMS Marketing
It’s almost a cliché now, but I’ll say it again: mobile is everywhere. Most important for restaurants, whether sit down or takeaway, people are using their mobile to:
- Research where to eat,
- Call their friends to see where they are eating,
- Check the menu of a new restaurant in town,
- Find out exactly how to get to a particular restaurant,
- Or find which takeaway place delivers to their flat
People’s mobiles are intertwined with food (not literally of course, that would be way too messy). And that’s good news for you because it means the perfect means of communicating with your customer is right in their hands, very likely being used to make a decision about food.
All you have to do is send them a nudge in your direction. That nudge is a text message with a great offer. Maybe it’s a discount code for any entrée. Perhaps it’s a two for one deal creating a great reason for date night, or to catch up with an old friend. Then again, it might be for half price appetisers before 6 p.m.
The point is that your customers are likely thinking about food at certain times of the day. And they have their mobiles at hand. If they’ve given you their phone number either to sign up for your sms marketing list, or just in the course of ordering from you previously, then you can reach out and send them a message about your restaurant (remember if they haven’t specifically opted in, always send a first message giving them the option to opt out).
What can an SMS marketing campaign do for a restaurant? Here are a couple of examples:
- A Papa John’s franchise increased sales by 33% during one campaign to 8,100 of its subscribers. They simply offered a reduced price on a pizza, either pick-up or delivery.
- One American restaurant, Carl’s Jr, saw a return of $14 for every $1 spent on an SMS marketing campaign. In their message they offered a half-price deal on a $6 burger combo meal.
It’s possible to generate a ton of business using a simple text message. It’s less expensive and easier than you think. If you want to know more, Download our Restaurant SMS Guide
SMS marketing can be a double-edged sword, which is why it's crucial to ensure that each one of your campaigns is well thought out, immaculately spelt, financially accurate (i.e., the prices listed are correct), and, perhaps most importantly, the time and date is 100% accurate. Only once you have triple-checked each one of the components should you then consider sending out a batch.
This article presents a detailed case study on how SMS marketing is used effectively by Domino's Pizza. Learn about the eight things they excel in that lead to outstanding results in building brand loyalty and generating orders. Great chance to learn from a market leader.
Your customers are likely thinking about food at certain times of the day, and at those times their phone is almost certainly within arms reach. Using SMS marketing you can time your messages perfectly because you know that the time you send them is the time they get read, usually within 2 minutes.
Street food has never been more popular in the UK. An article in the Guardian hints it may be too popular already and have “run out of road.” Whether that’s true or not, it’s certainly true that there’s more competition now than there ever was. SMS could be the difference between failure and success for many of these small businesses.
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales. If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?