The Top Two Ways Restaurants and Takeaways Can Use SMS Messaging to Drive Sales
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales.
You need people on your SMS marketing list who are willing to give you their number in exchange for future deals. The objective of the opt in is to build loyalty and a base of frequent diners who return to you again and again. Opt ins can be gathered in any number of ways. Many restaurants use SMS messaging to gather opt ins by having customers text a keyword such as “JOIN” to the restaurant’s shortcode or virtual mobile number. The customers are automatically added to the opt in list and receive future text alerts and deals.
Another, often overlooked method, is to gather the mobile numbers while customers are in the restaurant. You can ask them during checkout if they want to be part your exclusive text discount club, loyalty club, or frequent diner club then enter the info directly into your POS. Many restaurants also have great luck with self-service kiosks where people can sign up at checkout or while waiting for the host to seat them. For takeaways the kiosk can be near where people wait for their orders. A typical kiosk may contain an iPad or other tablet where people can type in their information directly.
However you set it up, gathering customer’s mobile numbers is crucial to any Mobile Marketing campaign’s success. The more numbers you gather, the more opportunities you have for sales later.
Customers of your restaurant probably like your food. If they opt in to your SMS messaging list then you know they do. That makes it very easy to create special SMS offers that your customers will eat up. Our research has shown that some of the most popular offers involve getting something free with a purchase. Something like “Get a free large coke with every sandwich”. Another effective type of offer is a specific amount off a purchase. An example would be “Get £2 off a large 2 topping pizza”.
Both these types of deals often get between a 9-12% redemption rates If they also come with a limited, very short, expiration time. For example the free coke offer above may only be valid from 11-1 on the day the message was received.
A short expiration drives a sense of urgency and will encourage people to act now, rather than put it off until later. Because when people put things off they forget, or get busy, or find something better or more interesting. So offer a great deal on your food, but make it last only a short while.
If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
For more information on how you could be using SMS with your restaurant or takeaway business, take a look at our SMS Guide for Restaurant Owners.
Your customers are likely thinking about food at certain times of the day, and at those times their phone is almost certainly within arms reach. Using SMS marketing you can time your messages perfectly because you know that the time you send them is the time they get read, usually within 2 minutes.
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?
There are many, many different ways SMS messaging can be used for marketing and sales. But if you could only use it just a little, here are the two we recommend for restaurants and takeaways to help increase sales. If you put these two SMS messaging ideas to work for your restaurant you just may be surprised how quickly your list grows, and how fast your sales improve.
SMS marketing can be a double-edged sword, which is why it's crucial to ensure that each one of your campaigns is well thought out, immaculately spelt, financially accurate (i.e., the prices listed are correct), and, perhaps most importantly, the time and date is 100% accurate. Only once you have triple-checked each one of the components should you then consider sending out a batch.
With more and more people than ever before eating out and sampling food from around the world in eateries up and down the country, the restaurant sector is booming. But if you're operating a small business in the hospitality sector, you need to make sure that you keep your premises as full and thriving as possible in order to pay your bills and keep the enterprise sustainable. That's where SMS messaging comes in. In this blog post, we will look at ways you can use SMS messaging to make your business processes more efficient, boost your customer numbers and become the most popular place in town.