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Business SMS

News, tips & advice from FastSMS

Business SMS messaging is fast becoming an indispensable business tool for a number of applications across most business sectors. This blog category pulls together posts that illustrate this variety of uses.

SMS Marketing:

SMS marketing can be based on inbound campaigns or outbound campaigns or a combination of the two. Inbound campaigns are mainly intended to obtain opted in mobile numbers to be addressed in outbound campaigns. To persuade people to opt in a reward is usually offered – “text GIFT to 87007 for free gift” or “text VOTE plus your selection to 87007” or “text SUBSCRIBE to 87007 for latest news”. You can also buy opted in lists but building your own will almost always bring better results. Outbound campaigns can be used to send special offers, new product details, event invites or tips and hints.

Transactional Messaging

Another very common use for Business SMS is confirmation of transactions. So a customer can be sent SMS updates at each stage of a sale. Order received – order despatched – delivery Tuesday – delivery today between 11:25 and 12:15. How comforting it can be to get these confirmations especially if the customer is a bit nervous about online ordering. And of course that also boosts the brand image and encourages repeat business.

These are just a couple of the many uses of SMS messaging for business. There’s a wealth of other ideas here.

The posts listed below also focus different aspects of how businesses can profit from SMS text messaging.

Posted on 20/03/2019
In Business SMS, Mobile Marketing

There is always more than meets the eye when it comes to business SMS, it seems every day there are new and innovative ways that businesses are harnessing the power of the mobile phone for the good of their business.  The mobile phone has become such an integral part of our everyday lives, it is now our much-preferred method of contact. So businesses are now trying to find ways to enhance their own mobile explorations, finding that business SMS can answer many of their business needs and requirements, whilst also improving on their existing methods, whether that be through cost, efficiency or effectiveness.   Virtual Mobile Numbers Virtual mobile numbers are nothing new but are a fantastic feature of business SMS. Letting your business have its own unique virtual mobile number, which allows your customers to not only reply to your text messages, but also text you. This means you can have a text conversation...

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Posted on 06/03/2019
In Business SMS, Retail marketing

The retail sector is an extremely competitive industry, with huge established organisations improving and building every day, and eager exciting new start-ups cropping up all the time – competition is fierce. With competition being so fierce, retailers are always looking for ways to build and develop their business, and ultimately get ahead of their competition. Obviously there are various ways to do this from a retail avenue, new and better products, lower prices, improved delivery options, nicer brand design and improved faster website.  However, something that can really make the difference and have a massive impact to any and every business, is the customer experience. Customer experience really is the hot topic in business this year, as customer expectations have grown and excellent customer service and experience has become more regularly expected to be provided by any business. Word of mouth has always been one of the most powerful ways to market a business, by having...

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Posted on 26/02/2019
In Business SMS

There is a very common misconception that SMS is all about selling and sales. To which there is no denying that selling through SMS can be very powerful, with its immense open rates of 98%, and it’s ability to be able to mass send out a campaign containing a URL link to a website or specific product, can yield fantastic results that no other channel can. However SMS is helping businesses in many more ways than just getting in those sales. Any and every business can use SMS to help grow and improve their business, depending on the sector or what their issue or problem is that needs to be solves, SMS can be the answer. Whether that be helping with internal communication or improving customer service, SMS really can do it all. Business SMS - Different ways to use SMS to help your business Improving your customer service Customer service is imperative to any...

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Posted on 13/02/2019
In Business SMS, Staff communication

There are thousands of hugely impressive success stories around how SMS has improved and helped businesses externally, increasing sales and improving customer experience. But SMS can not only help you externally in communicating with your customers, it can also help your business internally. With mobile workforces, home working and flexible part time staffing, staff and employee communication can be a little tricky, especially when your staff numbers are high and you need instant communication. This is exactly where SMS can help, effective, easy and instant, SMS is transforming internal business communications. How SMS can improve staff communication  Emergency updates Sometimes disasters strike, and certain things are left completely out of your hands, adverse weather conditions, electricity or internet issues are just a few things that might make your office unusable for staff.  A simple message to all your employees outlining the problem and letting them know about other arrangements or to work from home, easy,...

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Posted on 07/02/2019
In Business SMS, Transactional SMS

There are lots of different ways businesses are using SMS to further their business, and transactional SMS is just one of those ways - but what exactly is transactional SMS? Transactional SMS is a term that relates to SMS messages that are sent to customers after they have completed an action, they are often automatically sent in direct relation to that customer. With the automation of these messages, they are helping businesses with not only their workload, but also improving their customer experiences. Your workforce is then not having to be available 24/7 and carry out mundane updates/tasks, and your customers are getting personalised information delivered to them instantly.  In a world when the majority of customers are now wanting self-serve options, and demanding excellent customer service, we are seeing more and more transactional SMS messages being implemented and sent. Types of transactional SMS messages  SMS confirmations Communication is such an important part of any relationship,...

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