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SMS Marketing Blog

News, tips & advice from FastSMS

SMS has been around for many years now, in fact the first SMS was sent way back in 1992 by Neil Papworth, who sent ‘Merry Christmas’ to the Director of Vodafone Richard Jarvis. Since then the mobile phone has grown and grown in its importance, and is now it has become our best friend and never leaves our side. On average people check their mobile phone 150 times per day, spending around 177 minutes using them, with more than 90% of all smartphone users saying they have their phones within arms reach 24 hours a day, seven days a week (Source: Morgan Stanley). The mobile phone has changed a lot since it sent that first text message, from the huge, bulky mobile phones, to the introduction of the small, sleek and stylish smartphone. The smartphone has enabled us to, surf the internet, shop, watch movies, listen to music, anything and nearly everything...

Customer service and experience has never been more important for businesses. The customer support expectations have dramatically risen over the past number of years, and businesses are now frantically trying to find ways to improve the support they offer. But why have the levels of support and service that are now expected by customers risen? Instant millennials Millennials have grown up in a world with social media, Google and online shopping. Everything the world knows, instantly at their fingertips, which has led to their desire for everything to be instant.  This has led to a lot of change, from how we communicate with businesses, to how we watch television. Why watch it on television at 9pm on a Thursday night, when you can watch it on any device, at anytime on any day of the week? Why wait for an email, send a letter or get frustrated being put on hold, when you...

SMS is simply the worst kept secret for successful business SMS communication. What started out as a few maverick corporate businesses testing the water by using SMS to talk to their customers, has turned into a mass global adoption of SMS as a business major B2C communication channel, for businesses of all shapes and sizes. With the huge success of business SMS, businesses companies began to explore different ways they could utilise SMS into their business. From transactional SMS, to SMS reminders and notifications, to promotions and marketing, SMS has become the Swiss army knife of business communication. There are thousands of stats and success stories around SMS flying around, like the whopping 98% open rate, or the fact that 90% of all text messages are read within the first 90 seconds. However we have chosen to talk about just five stats that you might not have heard before, but they should...

Summertime is well and truly underway. Sunshine, happiness and laughter are filling the air, and we thought we would add some more great news into the mix, with our own little Summer Sale. Spirits are high during the Summer months, and people are always looking for activities to do, so this creates perfect opportunities for certain businesses to promote their business, products or services. With SMS you can do exactly that and more… With this in mind we thought we would run a Summer Sale to give you the chance to stock up on some free credits. Whether you are running your own Summer Sale, have some big campaigns to send out, or just want to stock up on some free credits - now is the perfect time to purchase. Our Summer Sale SMS Offer Any purchase over 1,000 credits will receive an extra 10% free SMS credits! The offer can be used multiple times but cannot...

We are currently experiencing some temporary technical issues which may be affecting some of our customers' ability to send or receive messages; in some cases this may also include gaining access to any of our services. We're sorry that this is happening. Thank you for your continued patience and support while we work to resolve this. Please direct any queries to our support team at helpdesk@fastsms.co.uk.