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SMS Marketing Blog

News, tips & advice from FastSMS

Business SMS is one of the most powerful and effective communication methods for businesses around today. With many businesses from small start-ups to large corporate enterprise businesses taking full advantage of the benefits of SMS to enhance their business. Benefits of Business SMS Quick and easy Sending an SMS message is quick and easy, especially with FastSMS. Simply write your message and then either enter your specific number that you want the message to go to, or select a specific contact group, which could have hundreds of thousands of contacts in. Low cost There is no need for any designers to create expansive and elaborate designs, no need to hire a Google ads expert, it’s a simple effective message that could reach thousands of customers. With FastSMS you could send out a marketing campaign to 10 thousand people for £360. Effective The best thing of all about business SMS, is it’s immensely effective. 98% of all text...

The hesitation around using SMS for important business communications, has well and truly been lifted, the flood gates to better business communication has opened. Banks, Hospitals and even Governments are now all using SMS to communicate. Last year the US Government used SMS to test its Emergency Alert System, which alerts all US public about any possible National emergencies – for more info click here. In the early adoption of SMS as a business communication tool, businesses gained huge response rates and successes with marketing, promotions and offers. However there were reservations about sending more important information and tasks through SMS – this has now completely changed. SMS provides a communication tool that is instant, convenient and familiar to customers, meaning they respond and engage more with an SMS. Which in turn provides the businesses with an incredibly effective method of communication. So businesses are now actively looking to put more information and...

Short codes and virtual mobile numbers are fantastic features that can help take your SMS customer communication to the next level. Both allow your customers to text and communicate with you but in different ways. Virtual Mobile Numbers A virtual mobile number or long code, is an 11 digit virtual mobile number that allows customers to reply to your text messages and also allows them to text and engage with you. This means that you can have two way conversations with your customers through text message. Great for customer support or allowing customers to reply to appointment reminders to confirm, cancel or change the date and time. An easy, quick and convenient way for customers to have conversations with your business. You can also promote this virtual number across your website and business material letting customers know that they can text you at any time. Short codes A short code is a specific chosen word by...

Every business can use SMS to enhance their business, and they have been doing exactly that for the past couple of decades, finding new and innovative ways to harness the power of business SMS. However one sector in particular that is now really getting onboard with business SMS, is the financial sector. We are now not only getting more familiar with an SMS business experience, but we are starting to expect it. The convenience, speed and familiarity of SMS, means that it is fast becoming customers preferred choice of communicating. Nothing represents this more, than the adoption of this communication method by the financial services sector. When it comes to our money and more serious matters, we are rightly more cautious. But SMS is enabling the financial sector to engage with its customers in a secure digital environment that benefits all parties. Paper based communication can be expensive and ineffective, where with the...

Businesses often get lost in the race to try and get new customers, spending massive amounts of money and resources on beating their competition into getting as many leads as possible. In fact, 44% of companies have a greater focus on customer acquisition, compared to only 18% that focus on customer retention (Source: SmartInsights). Which leads to our first however, did you know it costs five times as much to attract a new customer, than to keep and existing one? (Source: Econsultancy)  New customers are great, but businesses can be blinded by them, and start to neglect their existing customers, when actually, customer retention is imperative to any and every business for it to be able to build and grow. Harvard Business School research suggests, that by increasing your retention rates by just 5%, you will increase your profits by 25%.  So by focusing on customer retention you can actually accelerate your business...