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SMS Marketing Blog

News, tips & advice from FastSMS

It is no secret that Black Friday and Cyber Monday are the biggest days of the year for retailers across the globe. Incredibly every year the manic retail sales days seem to outperform the last, more promotion, more traffic, more customers and ultimately bigger sales figures. Online sales was the winner for retailers this year, with a whopping £1.4 Billion spent in online sales in the UK on Black Friday. Which was up an incredible 11.7% on last years figures!  However the real winner, was the mobile phone. As 39% of those £1.4 Billion online sales was through the smartphone, as the mobile phone became the dominant device again beating the desktop and tablets to the lion share of the online sales. Black Friday 2017 stats 11.7% year-on-year growth Average basket values up by 4.9% Traffic to retail websites was up by 6.7% (Source: IMRG)   So how do you make the most out of Black Friday? Well looking...

In a world filled with competition, you need something that can differentiate you between your competitors, so you can continue to grow your business through retention while winning new business. To do this you need to appeal to your customers and give them exactly what they want. But what do customers want? Better prices? More services? How about just excellent customer service? Customer service can be the differentiator between success and failure. Delivering excellent customer service can enable your business to flourish, but what is excellent customer service? Customers want to feel special, important and valued. They don’t want to be treated as just another number, they want you to listen to their problems and questions and answer them professionally and quickly, in fact it’s their time that they value the most. The majority (66%) of adults feel that valuing their time is the most important thing a company can do to provide them with...

SMS marketing can help your business receive those response rates that you have always dreamt of and can help you enhance and improve your business massively. Whether that be improving your customer service, sales and marketing or customer retention - SMS can do it all. SMS is a personal form of communication which makes it very powerful, in fact 98% of all text messages are read. However this can make SMS marketing slightly daunting, knowing that every customer will almost certainly read your message as they will be notified of your message instantly at the time you send your campaign. Like any marketing method there is always experimentation, every business is different and so is every customer, so there is no real standardised campaign that you can send out and will work for every industry.  Below are some things you definitely need to do when sending your SMS campaign, and some things that...

Mobile marketing is continually evolving and changing the way businesses communicate with their customers, improving customer service, increasing sales, reducing no shows with appointment reminders - the enhancements are endless. We are all addicted to our mobile phones, and this love for our mobile phone is the reason why it’s such a powerful device for businesses. It’s the channel that customers want to use and communicate on, it’s simple, effective, convenient and low cost.  Shockingly, there are still some businesses that are yet to wake up to the power of mobile marketing. In this handy guide below we discuss why and how businesses are using mobile marketing, and some of the most effective ways to use SMS for mobile marketing.  Business Mobile Marketing Guide - The most effective way to communicate with your customers.

New inventive ways are being born everyday on how you can use the power of the mobile phone to enhance your business. Financial Services, Retail, Recruitment, Education, Food and Hospitality - every business sector is using SMS marketing. When it comes to marketing, every business is different and every customer is different, you need to find what works for your business and your customers. However there are certain things that just work. For example a text message just works. If you get a text message, you open it and read it. In fact 98% of all text messages are read, and this is exactly why mobile marketing is so powerful for businesses. Well here are just 6 ways businesses are using mobile marketing to enhance their business. Promotional campaigns  The best way to spread the news about your offer, sale or discounts is by a text message. A mobile marketing campaign will make sure that all...