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SMS Marketing Blog

News, tips & advice from FastSMS

One of the many main advantages of business SMS, is that the method of communication is extremely quick, virtually instant. Meaning that if a business needs to send important information to a customer that needs to be read immediately, then SMS is the perfect tool. This is one of the reasons that the recruitment sector love SMS. They can easily and quickly send out messages to thousands of potential candidates in one click of a send button, but more than that, they know that virtually all of those messages will be read. SMS is not just great for the recruiters themselves, but also the candidates. They get information on potential jobs immediately, whilst also having a discreet way to communicate with the recruiters to ask for more details. SMS is a real winner for both parties, but starting your SMS venture can be a little daunting without any previous experience, and it shouldn’t...

Over the past several months we have worked hard to bring some big improvements to FastSMS. As part of our preparations for making this exciting upgrade available to customers (more news on this coming very soon!) we have scheduled the following maintenance window: Start:     Sun 7th July 23:00 BST Finish:    Mon 8th July 01:00 BST Our team have worked diligently to plan the maintenance to minimise disruption to the FastSMS service. However, this essential work will require the platform to be taken offline for a period of time. During the maintenance window there will be an interruption to all FastSMS services lasting up to 2 hours. As a result of this you will not be able to access your NetMessenger account during this offline period. Any outbound messages that you attempt to submit through an API (HTTP or XML) or through the Email-to-SMS service will not be processed. However, inbound messages will be queued and...

Businesses of all shapes, sizes and industries, are using SMS to communicate with their customers. Everyday we are seeing new and innovative ways that businesses are utilising the power of SMS to further their business, whether that be through sending appointment reminders, confirmations, delivery notifications, customer support or marketing and promotions - SMS can really help every business. But why are so many businesses jumping on the SMS band wagon to communicate with their customers? We take a look at the main benefits of business SMS.  Benefits of business SMS Open rate Probably the biggest and best feature of SMS is it’s fantastic open rate that just simply cannot be matched by any other communication channel. SMS has an eye-watering 98% open rate. Email open rate is 20% (Source: Gartner) Response rate This open rate means that SMS also yields an amazing response rate, meaning that it’s perfect for marketing and promotions, as well as appointment reminders. SMS response...

The mobile phone has opened up an endless amount of opportunities for businesses to connect and communicate with their customers in new and improved ways, gaining better open rates, response rates, as well as being quick, easy and cost effective for the business. It goes without saying that customers desire and preference has now moved or is moving to a more mobile solution. The mobile phone offers customers a more convenient and familiar method of communication, as well as being instant. There are many different successful business use cases for SMS currently, from marketing and sales, through to customer support and SMS appointment reminders.  One specific area that has really been revolutionised through SMS, is business SMS notifications. With most people being in constant contact with their mobile phone at all times, if a business needs to send important information, transactional messages or notifications to their customers, then SMS is the perfect communication method...

The recruitment sector has completely fallen in love with business SMS, and for some very good reasons! Too long has the communication between recruiter and candidate been underperforming, often inconvenient for the candidate and not time efficient for the recruiter, leaving recruiters searching for answers. Well SMS is answering those questions with aplomb.  Many of the main benefits and plus points associated with SMS, are exactly what recruiters and candidates are looking for when it comes to communication. Speed The recruitment game is very fast-paced, fast and instant communication is needed to be able to talk between the candidates and recruiter themselves effectively.  On average 90% of all text messages are read within 3 minutes (Source Gartner) So certainly speed is one of the main factors that SMS can offer recruitment as a business communication tool. SMS allows recruiters to send details about job roles and candidates to read the messages instantly and then reply or...