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Mobile Marketing

News, tips & advice from FastSMS

Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.

Posted on 07/06/2018
In Mobile Marketing

From 1-7th June, groups, charities and individuals across the UK will be getting together to celebrate Volunteers’ Week 2018, a week long event which aims to share inspiring stories, encourage individuals to get involved in volunteering and provide resources to anybody with an interest in finding out more. SMS Marketing is a great, low cost way for charities and other organisations to reach out to both new and existing volunteers, share information and more. Read on for some great ideas.

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Posted on 17/05/2018
In Mobile Marketing

Deciding whether to use SMS Marketing, email or both ultimately depends on the objectives of your campaign and the associated return on investment (ROI). The key is to have an understanding of their inherent differences and use these to your advantage in each medium. To help give a clearer understanding, we take a closer look at some of the key differences between email and SMS Marketing, and when the latter may be an effective choice. Read on to learn more.

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Posted on 11/05/2018
In Mobile Marketing

The early May bank holiday has been and gone, and the next three day weekend is just around the corner. For many businesses, SMS Marketing is a great way to cash in on this fantastic opportunity to boost sales - especially when the British like nothing more than to hit the road for a bank holiday getaway. SMS Marketing allows you to reach your customers wherever they are, whenever it matters - even if they are away from their computers and don't have access to wifi. Our infographic explains.

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Posted on 10/05/2018
In Mobile Marketing

So the first of the May bank holiday weekends has finished and the next one is just around the corner.These three day weekends are great opportunities for marketing and can see spikes in sales for all manner of businesses, not just in travel and tourism but also in many other sectors. With two long weekends in close succession, staying ahead of the game with your SMS Marketing can be a challenge - so here are some tips to make sure that you are ready to make the most of the opportunity.

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Posted on 04/05/2018
In Mobile Marketing

The email to SMS solution offers many benefits to businesses. Amongst these are integration of SMS messaging into any application that supports email without worrying about an API, the ability for employees to send and receive text messages without the need to access a browser in businesses that need to control or limit access, and access to all the fastsms features you’ll need for bulk messaging, mobile marketing, or time-sensitive notifications. Read on to learn more.

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