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Mobile Marketing

News, tips & advice from FastSMS

Mobile marketing refers to a wide range of activities that businesses can use to promote their business or achieve efficiencies in their operations. The “Mobile” bit implies that these interactions occur between the business and the mobile devices of its customers or potential customers – i.e. to and from their phones, tablets and to some extent laptops.

The main element of this is SMS Marketing where text messaging is used to build opted in mailing lists, promote brand awareness, publicise events and distribute special offers.

Inbound SMS marketing persuades potential customers to text into a Shortcode or Virtual Mobile Number a response that includes permission to send them further marketing messages. This might include competitions, voting campaigns or basic enquiries. Once you have acquired an opted-in list you can run outbound SMS marketing campaigns to share product information, special offers, opening hours, event notifications and much more.

Mobile marketing also covers banner advertising on mobile websites and Bluetooth Proximity marketing. This is a technique where a retail premise can send out marketing messages to passers-by via Bluetooth.

Read the posts below for lots of examples of how Mobile Marketing works. You can also view our detailed Mobile Marketing Guide.


The email to SMS solution offers many benefits to businesses. Amongst these are integration of SMS messaging into any application that supports email without worrying about an API, the ability for employees to send and receive text messages without the need to access a browser in businesses that need to control or limit access, and access to all the fastsms features you’ll need for bulk messaging, mobile marketing, or time-sensitive notifications. Read on to learn more.

SMS Marketing is a perfect option for many different types of business and the jewellery sector is no exception. Whether you are an established jewellery retailer or an artisan manufacturer, SMS Marketing offers many opportunities to promote both your brand and products, as well as increase customer loyalty. So how can businesses in the jewellery sector use SMS Marketing to their advantage? Read on for five suggestions from the experts.

When it comes to SMS Marketing, the secret to high conversion rates lies in compelling copywriting, especially when it comes to the call to action (CTA). Although an SMS message is limited to a maximum of 459 characters, there is still plenty of scope to put your creativity and flair to good use and create messages that really do generate a return on investment. So what are the most effective power words of the moment? Here’s our top ten list to try out.

With growing distrust in social media marketing, there are many reasons why now may well be the perfect time to shift your attention to SMS Marketing. It is a personal and private form of marketing that users are very comfortable with - and the cost is extremely low, especially given its above average read and response rates. If you are not already using SMS Marketing to promote your brand, then this infographic will give you some strong reasons why you really should.

The Early May bank holiday is fast approaching, and with it comes another great occasion to pump up the sales efforts and cash in on the long weekend. Whether you are in travel and tourism, outdoor and leisure, hospitality and catering or any other sector for that matter, a long weekend always brings opportunity with the right marketing. SMS marketing is low cost, highly effective and ideal for a short, sharp campaign. Here are seven inspired ideas to get you thinking.