5 Tips to Stay Ahead for Your Bank Holiday SMS Marketing
So the first of the May bank holiday weekends has finished and the next one is just around the corner. These three day weekends are great opportunities for marketing and can see spikes in sales for all manner of businesses, not just in travel and tourism but also in many other sectors. With two long weekends in close succession, staying ahead of the game with your SMS Marketing can be a challenge – so here are some tips to make sure that you are ready to make the most of the opportunity.
1. Plan ahead
Because it is so quick and simple to use, there may be a temptation to focus all your attention and efforts on your other marketing channels and come back to SMS Marketing once everything else is ready. However, given that the British love to be mobile on a long weekend, the chances are that SMS will be the best way to reach your customers – so don’t let it slip into second place.
Start to think of ideas and plan your SMS Marketing now, so that you can come up with something that is well thought out, high quality and effective.
Think about what kind of themes will be relevant – spring weather, sunshine, barbecues, beaches… try to plan your message around something that is relevant to your brand and will resonate with your customers, and make sure you use some carefully chosen power words for maximum effect.
2. Draft out your campaign
Sometimes what we believe is a great, catchy campaign just doesn’t work for others. Preparing now gives you a chance to draft out your message and test it on your colleagues to make sure that it is giving the right message – allowing you time to make adjustments if necessary.
Be careful to remember that no matter how amusing, clever or punchy you feel the campaign you’ve created is, SMS Marketing must be designed with the customer in mind. The mobile phone is a very personal space and you must respect how your customers can expect to interact with your brand. Know your customers, know your brand and aim to strike the right note.
3. Plan your timings
When it comes to successful SMS Marketing, timing is everything. Think about when would be the best time to get your SMS messages out to your customers – waiting until the bank holiday weekend is already underway may not always be the best approach. On the other hand, sending out key messages too early can also work against you. Getting your timing right is an art form, so take the time to do some research and planning now and it will pay dividends.
People tend to prefer planning things like itineraries and entertainment in advance, so it may well prove to be in your interests to reach out sooner rather than later. If, on the other hand, you are promoting a flash sale then it is all about last minute.
The right timing can vary greatly depending on the nature of what you have to offer, so don’t leave this all-important aspect of planning to chance.
4. Check your links
If you are planning to include links to a website with your bank holiday SMS Marketing campaign, there are some key points to consider. First of all, make sure that the link you are sending really does work – an incorrect link that goes nowhere will destroy any chances of converting and can harm your brand’s credibility. Be aware that many customers will be away from home and may be relying on their data allowance to browse any links you send – so try to ensure the link is direct to the mobile version of the site as this will make sure the experience is fully optimised for mobile browsing and as user-friendly as possible.
Also, consider using a link shortening tool such as bitly.com as this will not only look better but will also free up some vital characters which can be put to better use.
5. Ensure your SMS Marketing list is up to date
It’s always a good idea to keep customer records up to date, but with the all-new GDPR now a hot topic, it is about more than best practice – it is about compliance with the law. The new law comes into place on May 25th, ahead of the second May bank holiday weekend, so it is absolutely essential that you are compliant and the best time to check this is now.
Click here to check our recent article on GDPR compliance for a brief overview of how it might affect you.
It may be necessary for you to update your customers’ permission to receive communications by SMS, so it is highly recommended to work with your marketing team now to ensure you are in a position to make the most of the bank holiday sales opportunity without risking any compliance issues.
Ready to take your marketing to the next level with SMS Marketing? Get in touch with our friendly team now on 0800 954 5305 and we’ll have you up and running in no time.
When you think about your SMS marketing campaigns would you label them as fun? Is there any aspect of your SMS marketing or loyalty program that you think customers would call fun? If so, you're going to love what you read in this blog. If not, then you need to read this blog. It turns out that a little bit of fun and games can keep your customers more engaged – and more loyal.
Almost any business, or even a not-for-profit company, can take advantage of the frenzy of sporting events, like The Olympics. Especially when you combine it with mobile marketing. That’s because there are plenty of fans, and their devices, here in the UK.
Everyone knows the holiday season is a peak time for making sales and marketing. Predictions are that the UK will spend £73B in retail stores before the season is over. Find out three reasons you’ll want to use SMS marketing to get those shoppers into your store.
The year of mobile marketing is finally here. You’ve heard it before, but it’s clear it has finally arrived. In fact, it may have arrived last year so if you haven’t joined yet you might be late to the party. Don’t worry, there’s still time. Here are 3 reasons SMS needs to be an integral part of your mobile strategy going forward.
You might have heard about SMS marketing and thought it wasn't for you. Maybe you're unconvinced by this method of reaching customers and are just not sure it could help your business thrive. But any business, big or small, can benefit from an online SMS service and the facts are plain to see.
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
Facebook is a popular place. According to Statista, they had 1.44 billion active users in the first quarter of 2015. It’s no wonder then that businesses are flocking to advertise there. But big isn’t always better. SMS marketing is similar in many respects to Facebook advertising, and for some uses it is actually better. Let me explain and see if you agree.
SMS marketing is one of the most effective mobile marketing channels available. It’s also one of the easiest to measure your performance for every campaign, even every message. Read the full blog to discover the three of the basic metrics you’ll need to know to evaluate your success.
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign.
Companies use contests and giveaways all the time. It turns out that doing them over SMS messaging works really well, and offers some advantages over other channels. Read our blog to see the types of results various companies achieved when using SMS giveaways.