An A-Z of SMS Marketing – E is for Email to SMS [Infographic]
Email to SMS offers many advantages to business SMS Marketing users and is incredibly easy and convenient to use. Features include the ability to send from anywhere in the globe, whilst paying local UK message rates to UK numbers, receiving text messages in your email inbox when you use a virtual mobile number and the ability to stay in touch with your customers wherever you have Wi-Fi, even when there’s no mobile signal.
The email to SMS solution offers many benefits to businesses. Amongst these are integration of SMS messaging into any application that supports email without worrying about an API, the ability for employees to send and receive text messages without the need to access a browser in businesses that need to control or limit access, and access to all the fastsms features you’ll need for bulk messaging, mobile marketing, or time-sensitive notifications.
With email to SMS, business bulk SMS Marketing simply couldn’t be easier!
How does Email to SMS work?
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Beauty is in the eye of the beholder. But could text messaging really be considered beautiful? You might argue that it depends on the messages you get! That’s a valid approach, but I recently found a description of mobile messaging that made me believe it is indeed beautiful, so I thought I’d share it with you.
In a world where your competition can be found in just a few seconds, instilling brand loyalty in customers is a greater challenge than ever. One way to proactively reach out to customers is via SMS. The personal nature of SMS messages, combined with high read rates, gives you the opportunity to develop relationships with each customer.
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.