3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List
One of the many benefits of SMS messaging is that it’s personal. It can feel like a one on one communication or even conversation. But it’s also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even “one to many” communication feels like “one to one” to the receiver.
So if you are a school, club, or any organisation really, web based SMS messaging offers many advantages over other forms of communications when you need contact everyone at the same time. Here are the top three:
- SMS messaging saves time. Instead of calling one by one, or even using a calling tree (where each person takes a turn calling the next person on the list until everyone is reached), any number of people in a group, club, or organisation can all receive the message at the same time, within seconds of sending it. If you’re a club cancelling an event, none of your staff needs to spend hours trying to reach everyone by phone. If your school needs to close due to a power outage, a short message letting parents know they need to pick their child up early can be sent to everyone with a mobile. The message is sent quickly without overburdening the staff. And you can see who didn’t receive the message and take other steps.
- Messages are seen immediately.There are other ways to contact people in mass – email, and social media mostly. But those methods aren’t reliable. Emails aren’t always delivered. And people don’t check it all the time. Even if you post on social media right away, not everyone will see the message immediately. Those that check later will likely miss your post because it will be pushed way down below other updates. Statistics show 97% people read their texts within three minutes. Email and social media can’t come close to competing with that.
- It’s simple. Write the short text message once, and send to everyone at the same time. It’s all as simple as sending email. It could even be exactly like sending email if you use a SMS service integrated with your email program, Email to SMS. Otherwise web based SMS services offer a similar easy to use mechanism for selecting a large number of recipients.
When you need to let everyone know, SMS messaging is the way to go. If you would like to discuss how this might work for you please get in touch via the live chat at the bottom right of the page, email us or call us.
Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
Earlier this month I attended an online webinar session covering topics related to SMS. One of the presenters produced some interesting statistics. I wanted to know more, so I went to the original source and found some great news for everyone using SMS as a key part of their mobile strategy.
SMS marketing can be an incredibly useful tool for successful mobile marketing campaigns. However, it is not without its pitfalls. We have compiled a list of six of the worst SMS mobile marketing faux pas, so that you can avoid them and text your way to marketing success.
In Hotel Impossible, Anthony Melchiorri saves struggling hotels. It turns out some of the advice he gives them could make you a lot more money. It’s all about marketing and knowing where to get the best ROI. Read the blog to see if you’re spending in the right places.
It’s been said that to be successful at something, you need to find someone that’s already done what you want to do, then emulate them. You don’t need to create or rewrite the rulebook every time. This is true of marketing too. While it’s a creative field, there are tried and true examples of what works. This is why case studies are so important to helping you understand how something like SMS marketing can work for you.
Whether it's a cinema, theatre or concert hall, your entertainment venue is missing a trick if it's not utilising SMS marketing to get those bums on seats. We take an in-depth look at how all kinds of entertainment venues can really make the most of SMS marketing.