3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List

One of the many benefits of SMS messaging is that it’s personal. It can feel like a one on one communication or even conversation. But it’s also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even “one to many” communication feels like “one to one” to the receiver.
So if you are a school, club, or any organisation really, web based SMS messaging offers many advantages over other forms of communications when you need contact everyone at the same time. Here are the top three:
- SMS messaging saves time. Instead of calling one by one, or even using a calling tree (where each person takes a turn calling the next person on the list until everyone is reached), any number of people in a group, club, or organisation can all receive the message at the same time, within seconds of sending it. If you’re a club cancelling an event, none of your staff needs to spend hours trying to reach everyone by phone. If your school needs to close due to a power outage, a short message letting parents know they need to pick their child up early can be sent to everyone with a mobile. The message is sent quickly without overburdening the staff. And you can see who didn’t receive the message and take other steps.
- Messages are seen immediately.There are other ways to contact people in mass – email, and social media mostly. But those methods aren’t reliable. Emails aren’t always delivered. And people don’t check it all the time. Even if you post on social media right away, not everyone will see the message immediately. Those that check later will likely miss your post because it will be pushed way down below other updates. Statistics show 97% people read their texts within three minutes. Email and social media can’t come close to competing with that.
- It’s simple. Write the short text message once, and send to everyone at the same time. It’s all as simple as sending email. It could even be exactly like sending email if you use a SMS service integrated with your email program, Email to SMS. Otherwise web based SMS services offer a similar easy to use mechanism for selecting a large number of recipients.
When you need to let everyone know, SMS messaging is the way to go. If you would like to discuss how this might work for you please get in touch via the live chat at the bottom right of the page, email us or call us.
Related Articles
SMS Marketing – Should You Buy a List?
Starting an SMS marketing campaign can be a daunting task. Gathering explicit opt ins can take time, as you need to make an investment in advertising. So why not just get a jumpstart and buy a list of mobile numbers from an organisation that already has the opt ins? You could do that, but it’s probably harder than just getting people to opt in on their own. Here’s why.
Use All The Data You Can When Personalising Your SMS Messages
It’s said over and over that SMS is one of the most personal forms of communications today. That’s mainly because people guard their mobile numbers and only give them out to those they think worthy of them. So anyone who has opted into your SMS messaging has indeed invited you into their personal world.
Don’t Worry, SMS Messaging is Still Perfect for Marketing
Brits feel “bombarded” by too many messages from brands on mobile. Does that mean SMS marketing doesn’t work anymore? Actually no, it just means most brands are probably doing it wrong. Find out why UK consumers feel that way and how your brand should be using SMS marketing the right way.
The ONE Thing You Never Want To Do In SMS Marketing
"UK B2C data for SMS marketing" - That was the search result headline I found while researching online. Interesting I thought. It must be relating to SMS marketing statistics for B2C (business to consumer) sales. Since I was searching for some updated information and studies about SMS I decided to click and read.
5 Things To Consider Before Launching Your First Text Marketing Campaign
SMS is well established as a successful marketing channel - however that doesn't mean you should just dive in head first. Here's five things you should consider before launching your first SMS marketing campaign.
Essential SMS Marketing Ideas for Toy Retailers
Personalising Your SMS Marketing
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
Building an SMS Inbound Marketing Campaign for Your Hotel Business
SMS flies under many marketers radars when it comes to building an inbound marketing strategy. But if Buzzfeed's news app is to be believed, there are days when SMS generates the greatest percentage of shares on that channel, beating out Twitter, Facebook, WhatsApp and email. SMS share buttons are reported to have been used 4 times more than Twitter buttons. When you consider Twitter has 317 million active users, then SMS marketing has huge potential for a hotel business.