3 Reasons SMS Messaging is the Best Choice to Contact Everyone on Your List
One of the many benefits of SMS messaging is that it’s personal. It can feel like a one on one communication or even conversation. But it’s also one of the best ways to reach 10, 100, or even 100,000 people all at once. So even “one to many” communication feels like “one to one” to the receiver.
So if you are a school, club, or any organisation really, web based SMS messaging offers many advantages over other forms of communications when you need contact everyone at the same time. Here are the top three:
- SMS messaging saves time. Instead of calling one by one, or even using a calling tree (where each person takes a turn calling the next person on the list until everyone is reached), any number of people in a group, club, or organisation can all receive the message at the same time, within seconds of sending it. If you’re a club cancelling an event, none of your staff needs to spend hours trying to reach everyone by phone. If your school needs to close due to a power outage, a short message letting parents know they need to pick their child up early can be sent to everyone with a mobile. The message is sent quickly without overburdening the staff. And you can see who didn’t receive the message and take other steps.
- Messages are seen immediately.There are other ways to contact people in mass – email, and social media mostly. But those methods aren’t reliable. Emails aren’t always delivered. And people don’t check it all the time. Even if you post on social media right away, not everyone will see the message immediately. Those that check later will likely miss your post because it will be pushed way down below other updates. Statistics show 97% people read their texts within three minutes. Email and social media can’t come close to competing with that.
- It’s simple. Write the short text message once, and send to everyone at the same time. It’s all as simple as sending email. It could even be exactly like sending email if you use a SMS service integrated with your email program, Email to SMS. Otherwise web based SMS services offer a similar easy to use mechanism for selecting a large number of recipients.
When you need to let everyone know, SMS messaging is the way to go. If you would like to discuss how this might work for you please get in touch via the live chat at the bottom right of the page, email us or call us.
In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.
It’s said over and over that SMS is one of the most personal forms of communications today. That’s mainly because people guard their mobile numbers and only give them out to those they think worthy of them. So anyone who has opted into your SMS messaging has indeed invited you into their personal world.
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