3 Tips to Help You Time Your SMS Marketing Campaign
Timing is everything. While it’s an axiom everyone can understand and agree on, it’s doubly true when it comes to SMS marketing. If you send your messages at the wrong time, you’ll see your opt out rates jump and your ROI plummet. So when should you send your text marketing messages? Here are three key guidelines to help you schedule your next campaign:
- Don’t send on weekends. Percentages vary, but in just about every kind of business, opt out rates jump when messages are sent on a weekend. Retail businesses have seen as much as a 372% increase in opt outs in messages sent on Saturday or Sunday. Restaurants have a less drastic, but still substantial, increase of opt out rates of around 150%. Either way the trend is very clear: people don’t want to be marketed to via text messages on weekends. There are obviously exceptions dependent on the nature of the messages, but just think – will your audience have made their major decisions for the weekend before Saturday?
- Send Tuesday-Friday. Do your best to skip sending messages on Mondays. The evidence and trend isn’t as strong as for weekends, but Mondays tend to have a lower response rate (meaning people don’t take action on the message). The common sense reason given for this is that people are just too busy on Mondays. They are inundated with emails and work demands that built up over the weekend. Your simple text message is likely to get lost in the noise.
- Pick the right time of day. Unfortunately picking the right time of day is not as simple as avoiding weekends. Some studies suggest avoiding traditional work hours (9-5) and reaching out to people just before and just after. But there are other examples that show just the opposite. Before and after work are “rush hours”. People are busy getting to work or getting home, and don’t have time to look at your message. The only agreement in the data is to not send messages after hours, generally from 9 p.m. to 7 a.m. So what is the right time of day? You’ll have to experiment, or take a survey of your list, to find out what will work for your business.
Remember these are guidelines. They won’t apply to every business and really completely depend upon your list and what they want. If these guidelines don’t seem to bring good results, consider surveying your list to find their preferences. And you can get more ideas from our free SMS Marketing Guide.
There is something about SMS marketing that is not like any other form of marketing. It is a simple form of communication, but highly effective in forging close relationships with clients who purchase from you regularly. Here are 10 key ways to use SMS marketing for your business and how to get the most out of your clients.
One of the key takeaways from the Salesforce 2015 State of Marketing Report was that when mobile is integrated into your marketing strategy, everything performed better. That makes sense when you think about it. Mobile is a unique channel that provides you a direct link to your customers.
Companies use contests and giveaways all the time. It turns out that doing them over SMS messaging works really well, and offers some advantages over other channels. Read our blog to see the types of results various companies achieved when using SMS giveaways.
"UK B2C data for SMS marketing" - That was the search result headline I found while researching online. Interesting I thought. It must be relating to SMS marketing statistics for B2C (business to consumer) sales. Since I was searching for some updated information and studies about SMS I decided to click and read.
If you’re still not sure about why you need SMS marketing, this blog takes you beyond the usual statistics to show three convincing reasons why you do. Find out how it provides value to you, and your, customers a variety of ways.
A recent eMarketer article on the effectiveness of mobile banner advertising reports the main reason people don't click is because they aren't interested in the offer. In fact, only 24% of those surveyed say they clicked on a mobile banner on a website in the last three months.
In marketing, everyone wants to be more influential and persuasive in order to build loyalty and return custom. To gain the highest ROI, businesses want their marketing campaigns to speak to every individual in such a way that makes them feel connected and yet, with every will in the world, an SMS marketing campaign is only going to achieve this high conversion and success if it manages to tap into consumer psychology.
In sit down restaurants, what is the one feature every patron will look at? The table. Think about it. They need to look down to pick up utensils, put their glass back down, find their napkin, or to find a distraction for those awkward moments with your fellow diners. What if you could turn that time into a SMS marketing opportunity?