12 Great Quotes to Start Your 2018 SMS Marketing Campaign
SMS marketing is a powerful way to reach your customers and allows you to literally place a message into the palms of their hands. It is also highly personal, giving it a unique advantage over many of its popular counterparts such as email and social media. One powerful way to start your 2018 SMS Marketing campaign is, to begin with, a carefully selected, timely quote and build your campaign around this. To help you out, we’ve prepared 12 ideas.
1. Believe you can and you’re halfway there
This is a great quote for businesses selling high ticket price items that people may not realise they can actually afford, such as cars and property. If you have various packages available to help your customers to make the dream purchase they never thought was possible, now is the time to show them with this perfect opener.
2. You miss 100% of the shots you don’t take
If you don’t try, you’ll never have a chance is the all-important message in this powerful quote, making it ideal for companies such as training providers and educational establishments who are looking to get new customers on board in the new year. It also lends itself equally well to recruitment agencies who can take advantage of people’s interest in making changes to their career in the new year.
3. If the world seems cold to you, kindle fires to warm it.
This is an incredibly evocative quote that lends itself perfectly to travel agencies who are offering an escape to the sun in the new year, motivating customers with dreams of warmth and comfort. It also lends itself equally well to bars and restaurants who have a traditional, homely theme – especially those with feature fireplaces.
4. Eighty percent of success is showing up
With showing up being such a central part of success, this is an ideal quote for gyms and fitness trainers to get those clients inspired. Follow this perfect opener with details of your new year’s offers making it impossible for your clients not to get their kit packed and hit the workout.
5. The secret of getting ahead is getting started
This is another timeless quote that lends itself brilliantly to the careers and training sectors. If you offer work-based training or career support, it could give your clients just the spark they need to get onboard and begin a new course or programme.
6. The power of imagination makes us infinite
With its powerful creative message, this is a quote that could have been designed for the interior design sector. Whether you are a furniture stockist or home and lifestyle outlet, it is the perfect way to introduce your latest range and inspire your customers to fill the void left behind after the decorations go away. It can also work extremely well for fashion based businesses.
7. Life is what happens to you while you’re busy making other plans
Let’s face it, we all wake up one day and ask ourselves “How did I come to be this old?”. This quote is a great opener for businesses in the health and beauty sector, as it will resonate with customers who feel that they have let life get in the way of looking after themselves and inspire them to rejuvenate with the help of the services you have to offer. As well as spas and beauty salons, it is also a phrase that lends itself well to dental clinics who offer cosmetic services such as teeth whitening.
8. Each day provides its own gifts
And if gifts is what your company does best, then what better way to welcome in the new year? Open your SMS with this quote and follow on by informing your customers about the inspired and original gift ideas you have to offer for 2018. For an even better response, why not include a gift within the message by adding a coupon code that the customer can redeem.
9. Enthusiasm moves the world
A quote that is worthy of being featured in every company’s customer services handbook! But what better way to introduce the new year if you are in the automotive or logistics industry, where your business is all about two things – movement and customer service. The quote also lends itself well to car hire companies and removals firms, to name but a few.
10. If opportunity doesn’t knock, build a door
Do you sell or fit doors? This quote could be the opportunity you’ve been waiting for. It is the perfect way to introduce your latest range of doors, as well as promote your installation services. If you offer a complete doors and windows service, then there is great opportunity for upsell with this quote too. The quote is also ideally suited to home builders and architects who are looking to inspire customers to begin a new build project in the new year.
11. It is always the simple that provides the marvellous
If your product is based on simplicity then this is the quote for you. It is a great fit for food producers and restaurants specialising in naked, vegetarian and vegan ranges, but could be equally effective for businesses in the fashion or homestyle sectors, as well as providers of personal finance.
12. Your big opportunity may be right where you are now
This quote is another great opener for companies providing personal finance. With many individuals looking to make a big change in their lives or try something new in the new year but feeling cash-strapped after the traditional Christmas expenditure, this gives an encouraging and inviting message that things might just be possible – and may not require a lot of effort either. Be sure to strike while the iron is hot and invite your customers to apply directly by telephone or online by including your URL or phone number within the text.
No matter what shape or size your business, Fastsms is your perfect partner to kick-start your new year with SMS Marketing. Our low cost and highly effective bulk SMS messaging solutions can benefit every conceivable business – and getting started could not be simpler. To learn more about how your business can benefit, call our team of experts now on 0800 954 5305.
Using people’s names in marketing is great. It does provide a certain level of personalisation that can get people more interested in what you’re sending them. Of course in text messaging, you don’t always have the room for a name, your message, and the required opt out information … usually there just isn’t enough room. So how can you make your marketing messages personal?
In a recent post I covered how to create urgency in your SMS marketing messages. It didn't feel right to leave out a few other key components - the U companions. In copywriting circles they are often called the 4-Us. They are: Urgent, Useful, Unique, and Ultra-specific. So to make sure I don't leave anything out, here I'll show you how to use the others in your SMS messaging.
Do you ever wonder if your SMS marketing campaigns could be even more successful? Of course, you do! Find out how to put A/B testing to work in your campaigns by following our five simple steps and see your ROI increase
Good copywriting is something marketers understand. But it's easy to forget the basic principles when running SMS marketing campaigns. You only have 160 characters after all (or 453 characters if you're using fastsms). While there are many elements to successful copywriting, there's one element that is often either overlooked or over-used. What is it? Urgency.
Here's some ideas on what you can do to help your SMS campaigns to do better. Use the following checklist to see if you’re using all your possible channels.
It’s said over and over that SMS is one of the most personal forms of communications today. That’s mainly because people guard their mobile numbers and only give them out to those they think worthy of them. So anyone who has opted into your SMS messaging has indeed invited you into their personal world.
One mistake some marketers make is assuming people will know what to do when they read an SMS message. After all, they’re short and to the point right? How confusing could they be? On the other hand, when writing every other form of marketing they know that calls to action need to be clear. So, just because you don't have much room, it doesn’t mean you get to leave out your call to action! Saving space and being brief is important though, so take a look at three of the best SMS marketing CTAs you can use.