12 Great Quotes to Start Your 2018 SMS Marketing Campaign
SMS marketing is a powerful way to reach your customers and allows you to literally place a message into the palms of their hands. It is also highly personal, giving it a unique advantage over many of its popular counterparts such as email and social media. One powerful way to start your 2018 SMS Marketing campaign is, to begin with, a carefully selected, timely quote and build your campaign around this. To help you out, we’ve prepared 12 ideas.
1. Believe you can and you’re halfway there
This is a great quote for businesses selling high ticket price items that people may not realise they can actually afford, such as cars and property. If you have various packages available to help your customers to make the dream purchase they never thought was possible, now is the time to show them with this perfect opener.
2. You miss 100% of the shots you don’t take
If you don’t try, you’ll never have a chance is the all-important message in this powerful quote, making it ideal for companies such as training providers and educational establishments who are looking to get new customers on board in the new year. It also lends itself equally well to recruitment agencies who can take advantage of people’s interest in making changes to their career in the new year.
3. If the world seems cold to you, kindle fires to warm it.
This is an incredibly evocative quote that lends itself perfectly to travel agencies who are offering an escape to the sun in the new year, motivating customers with dreams of warmth and comfort. It also lends itself equally well to bars and restaurants who have a traditional, homely theme – especially those with feature fireplaces.
4. Eighty percent of success is showing up
With showing up being such a central part of success, this is an ideal quote for gyms and fitness trainers to get those clients inspired. Follow this perfect opener with details of your new year’s offers making it impossible for your clients not to get their kit packed and hit the workout.
5. The secret of getting ahead is getting started
This is another timeless quote that lends itself brilliantly to the careers and training sectors. If you offer work-based training or career support, it could give your clients just the spark they need to get onboard and begin a new course or programme.
6. The power of imagination makes us infinite
With its powerful creative message, this is a quote that could have been designed for the interior design sector. Whether you are a furniture stockist or home and lifestyle outlet, it is the perfect way to introduce your latest range and inspire your customers to fill the void left behind after the decorations go away. It can also work extremely well for fashion based businesses.
7. Life is what happens to you while you’re busy making other plans
Let’s face it, we all wake up one day and ask ourselves “How did I come to be this old?”. This quote is a great opener for businesses in the health and beauty sector, as it will resonate with customers who feel that they have let life get in the way of looking after themselves and inspire them to rejuvenate with the help of the services you have to offer. As well as spas and beauty salons, it is also a phrase that lends itself well to dental clinics who offer cosmetic services such as teeth whitening.
8. Each day provides its own gifts
And if gifts is what your company does best, then what better way to welcome in the new year? Open your SMS with this quote and follow on by informing your customers about the inspired and original gift ideas you have to offer for 2018. For an even better response, why not include a gift within the message by adding a coupon code that the customer can redeem.
9. Enthusiasm moves the world
A quote that is worthy of being featured in every company’s customer services handbook! But what better way to introduce the new year if you are in the automotive or logistics industry, where your business is all about two things – movement and customer service. The quote also lends itself well to car hire companies and removals firms, to name but a few.
10. If opportunity doesn’t knock, build a door
Do you sell or fit doors? This quote could be the opportunity you’ve been waiting for. It is the perfect way to introduce your latest range of doors, as well as promote your installation services. If you offer a complete doors and windows service, then there is great opportunity for upsell with this quote too. The quote is also ideally suited to home builders and architects who are looking to inspire customers to begin a new build project in the new year.
11. It is always the simple that provides the marvellous
If your product is based on simplicity then this is the quote for you. It is a great fit for food producers and restaurants specialising in naked, vegetarian and vegan ranges, but could be equally effective for businesses in the fashion or homestyle sectors, as well as providers of personal finance.
12. Your big opportunity may be right where you are now
This quote is another great opener for companies providing personal finance. With many individuals looking to make a big change in their lives or try something new in the new year but feeling cash-strapped after the traditional Christmas expenditure, this gives an encouraging and inviting message that things might just be possible – and may not require a lot of effort either. Be sure to strike while the iron is hot and invite your customers to apply directly by telephone or online by including your URL or phone number within the text.
No matter what shape or size your business, Fastsms is your perfect partner to kick-start your new year with SMS Marketing. Our low cost and highly effective bulk SMS messaging solutions can benefit every conceivable business – and getting started could not be simpler. To learn more about how your business can benefit, call our team of experts now on 0800 954 5305.
One of the best things about instant messaging is the ability to send emoticons and emoji to convey a feeling with just one image. Many companies are trying to use them in their SMS marketing. There are technical issues with using them though, as well as questions on whether it’s good marketing practice.
You need concise, memorable and high-impact content with a clear call to action in your SMS messaging. That, in a nutshell, is what's needed to achieve with any marketing or engagement communications in any form. But this is never truer than with an SMS campaign when your business text messaging has to rely on a small window of recipient attention.
You've run a successful SMS opt-in campaign for your retail store. Now that you have your list, do you have a plan to keep them from opting out? Wait, you mean there's more to this than just sending out coupon codes? There is if you want to keep your customers from opting out.
Whilst social media has gained the attention of many small businesses as a marketing technique, SMS marketing has become a highly beneficial way of keeping your customers and clients close and building solid working relationships. According to research, 90% of text messages are read within three minutes, meaning SMS marketing shouldn't be overlooked when it comes to your advertising and customer service strategies. SMS marketing may be an ideal tactic for your business marketing, so here's a list of what to do and what not to do to ensure you're making the most of your campaign.
Because they are so short, word choice is important in SMS messages. You need to convey instructions and the benefits of following those instructions in few words. If you’ve ever struggled to find just the right one, check out our list of action inspiring words for SMS messaging.
Just for fun, I asked people in a marketing focused Facebook group to share the worst SMS marketing messages they’ve ever received. I was expecting a deluge of responses, but actually only a few trickled in. But those horrible SMS marketing messages are out there…the comments on my post proved it even if no one wanted to share (I guess they’re all shy).
In a previous article I shared two examples of SMS marketing messages I received and how their call to action worked, or not. This time I want to share two more examples to help you in crafting the perfect call to action for your SMS marketing messages.