5 Fantastic Spring SMS Marketing Phrases
After what has felt like an endless winter, spring is with us. And what better time than this celebration of new life to breathe some new life into your SMS Marketing campaign? No matter what your niche, with a little creativity there is always a way to get a seasonal message into your marketing. Not sure where to start? Here are five ideas that you could adopt or adapt.
1. Time for a spring clean
Of course, spring is the season when we traditionally replace old with new, get rid of clutter and generally tidy up our homes, gardens, etc. So how can you turn this into a winning sales message? If you offer any services related to the above, then this could be the perfect opener for you SMS. From gardening services and window cleaners to self-storage companies, skip hire firms to house-clearance companies and auction houses, there are a huge number of businesses whose activities are completely related to spring cleaning. Why not test a message that reads something like:
“Time for a spring clean? Sparkly Glass window cleaners will get those windows sparkling in no time! Call us now on 0345 345 345 and quote ‘Spring Deal’ to get 10% off your first booking!”
The exact same format will work equally well for any of the companies mentioned above, as well as numerous others.
2. Put the spring in your Step
If you are responsible for marketing a brand within the fashion or health and beauty sectors, this is a great way to start the conversation with both new and existing customers. From teeth whitening clinics to hair stylists, nail parlours to opticians and fashion retailers – any business that helps people to look and feel fantastic could use this popular phrase to get just the right message to the people who matter. Whether you are offering a discounted treatment, a free gift, a special draw or any other promotion, it is easy to craft a message around your offer:
“Put the spring back into your step with Hair by Jane! Book an appointment now on 02783 345234 and quote voucher code SpringGift to claim your free bottle of Hairtastic everyday serum…”
If you provide an online booking system or have an eCommerce website, you can also link the code up with your online checkout for best results.
3. Spring into fabulous action
As many will testify, it is far easier to think about springing into fabulous action that actually following through on your promise – but if you are in marketing, that is exactly what you need to do, and you need to encourage your customers to do exactly the same. If you are selling a product or service that lends itself to such a notion, then this could be an ideal phrase around which to build a spring campaign. It is well suited to businesses such as gyms, health clubs, outdoor activity centres and those in the skills and training sectors. It could also be a great fit for recruitment agencies and also charities to name but a few.
“Spring into fabulous action! Book your personal training programme with NJFitness today and you’ll be on the way to getting the body you desire within weeks. Call now on 07985 354674 or visit njfitness.co.uk for more information.”
With a slightly different take, the same phrase could be adapted to suit a range of companies in the financial sector, for example:
“Still dreaming about that new car? Spring into fabulous action and make it happen today with a personal loan from ABCLoans.com. Enter SPRING on our online simulator to unlock your special deals! T&C’s at www.abcloans.co.uk/terms.”
4. Hello Spring
Short and snappy, totally contemporary. If this sounds like your brand, then this is a great spring opener that just hits the spot. What a perfect way to begin a message regardless of your niche. No matter what you have to offer, it is easy to craft a message based on this phrase and unlike many popular phrases, there is no contextual limitation.
One industry that springs to mind (pun intended) is the fashion retail industry, who might use it to introduce their new seasonal lines with a message such as:
Hello Spring! Pop in-store now or hop online to see our stunning and stylish all new spring range….”
5. Spring is in the air
“Spring is in the air – and you could be too with our all-inclusive 5 night Easter breaks from just £499pp…”
What better phrase could you use to market your early season getaways, especially with the Easter long weekend fast approaching. Especially suitable for travel agents and flight companies, the message could also work well for loans and credit card companies offering personal finance for holidays.
To spring into action with SMS Marketing now, call our award-winning team of experts today on 0800 945 5305 and we’ll get things happening for your business in no time.
Related Articles
Boosting Ecommerce with SMS Marketing
Whilst some businesses still offer physical sales, many companies have an online presence as well. Whether they trade solely on the internet or maintain physical stores, it’s vital for businesses to cater for online customers. In order to increase sales and turnover, companies rely on a range of marketing methods, such as offline advertising or digital promotions. Whilst these can be effective, many businesses are overlooking the potential of SMS marketing.
The Truth About SMS Opt Out Rates
You’ve read all about getting subscribers, the legal and recommended guidelines, and put great offers out to your list. But people still unsubscribe. Should you be worried? Are you doing something wrong? That depends. As the saying goes, you can’t make 100% of the people happy 100% of the time. You will have opt-outs, but whether you have too many is the question you should be asking.
7 Channels for “Free Promotion” of Your Opt In Campaigns
While there are many ways you can probably think of to promote your SMS opt in campaign, there may be some “free” channels you’re neglecting. Thanks to Google, I can point out seven of them. At the mCommerce Summit Google gave a presentation about app promotion and optimising. I can’t even convey how exasperated the presenter was when he talked about how many opportunities companies just let slip by.
Do Your SMS Marketing Messages Sound Spammy?
If you aren’t seeing a positive response from your SMS marketing then your list may be thinking of it as spam and just ignoring it like they do much of their email. So take your latest marketing messages and examine them again with these four questions in mind.
Five Things Every Marketer Needs to Know About SMS
There's no better time to take a closer look at SMS marketing - could it fit your marketing strategy? What should be at the forefront of your mind when you look at whether SMS could fit with your business? Here we've highlighted five things you should know before getting started.
How A/B Testing Works in SMS Messaging
A/B testing in SMS messaging is something that sounds vague and possibly complicated. But with a little knowledge it’s something you can do for your organisation. We make it simple to understand and share some tools to make it easy to do.
5 Simple Steps to Improve Your SMS Marketing with A/B Testing
Do you ever wonder if your SMS marketing campaigns could be even more successful? Of course, you do! Find out how to put A/B testing to work in your campaigns by following our five simple steps and see your ROI increase
SMS Marketing Best Practice: Do’s and Don’ts
Whilst social media has gained the attention of many small businesses as a marketing technique, SMS marketing has become a highly beneficial way of keeping your customers and clients close and building solid working relationships. According to research, 90% of text messages are read within three minutes, meaning SMS marketing shouldn't be overlooked when it comes to your advertising and customer service strategies. SMS marketing may be an ideal tactic for your business marketing, so here's a list of what to do and what not to do to ensure you're making the most of your campaign.
Do This One Thing and You’ll Improve Your SMS Marketing ROI
SMS marketing is not quite like most other marketing. You have such a limited space to get your point across, just 160 characters, more or less. It’s not unlike having to create a print advert for a small space, but somehow it can seem more intimidating. That’s why sometimes it seems like marketers forget one basic rule about writing offers: Always lead with the offer! Sounds simple, right?
