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News, tips & advice from FastSMS

As with any other form of marketing communication, SMS marketing is subject to national and international regulations controlling how, when and where it can be used. It is not permissible to use SMS marketing to disseminate offensive material of any kind nor is it permitted to pretend to be someone you are not.

The most important issue, in many respects, relates to who you can send messages to and these regulations are much the same as those applying to email marketing. You can only send SMS messages to those who you are already have a business relationship with or those who have specifically opted in to your communications. In all instances you must provide a means of opting out or receiving further messages and enforce those choices.

It is not as bad as it sounds since “cold calling” and “spamming” don’t work well anyway so the regulations simply force you adopt best practice.

Last Friday, one of the biggest ever changes in the law governing how customer data is collected, stored and used came into force - GDPR. With the risk of substantial and costly consequences for businesses which fail to comply, it has never been more important to do things right and avoid getting caught out – and this means that your SMS Marketing needs to be compliant So what should you be double checking when it comes to SMS Marketing? Here’s a quick guide in a handy infographic.

Although by now companies that already use SMS Marketing should have implemented any required changes in their practices and procedures, those who are considering introducing SMS Marketing to their mix will no doubt be keen to ensure they get things right from the outset. It is also worth checking that you haven’t missed anything if you are already using SMS. To help ensure your SMS Marketing is GDPR compliant, we’ve prepared a summary of some of the key factors to consider.

SMS Marketing, also known as test message marketing, is one of today's most powerful and cost efficient marketing tools when used correctly and offers endless opportunities with a little creativity added to the mix. However, whether careless or intentional, some mistakes can be harmful to your brand and reputation - as well as leaving you in legal trouble in certain circumstances. Luckily, this is extremely rare and it is easy to stay safe and make sure your SMS Marketing is an all round success. In this article, we look at come examples of how not to do things and offer our advice for ensuring your campaigns are effective and profitable.


The PECR Regulations, better known as the Privacy and Electronics Communications (EC Directive) Regulations 2003 are one of the most important pieces of legislation affecting those involved in SMS Marketing. They exist to safeguard the privacy and use of personal information when used for direct marketing through electronic means, including communications by SMS. Parts of it crossover with the Data Protection Act 1998 (DPA) and where it does so, both pieces of legislation should be complied with. Unlike the DPA, the PECR is obligatory whether or not you process personal data in the course of your business. Read this essential guide to PECR for SMS Marketing to ensure you know everything you need to know.