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News, tips & advice from FastSMS

As with any other form of marketing communication, SMS marketing is subject to national and international regulations controlling how, when and where it can be used. It is not permissible to use SMS marketing to disseminate offensive material of any kind nor is it permitted to pretend to be someone you are not.

The most important issue, in many respects, relates to who you can send messages to and these regulations are much the same as those applying to email marketing. You can only send SMS messages to those who you are already have a business relationship with or those who have specifically opted in to your communications. In all instances you must provide a means of opting out or receiving further messages and enforce those choices.

It is not as bad as it sounds since “cold calling” and “spamming” don’t work well anyway so the regulations simply force you adopt best practice.

How hard is it to use SMS marketing? If you’ve been told it’s complicated, you heard wrong. Using SMS is simple, though there are a few things you should know. This blog shows you how simple it can be, and provides links to useful resources.


The first thing to remember is that legally, you must give the customer the chance to both opt-in and opt-out of your SMS campaign - but the good news is people are happy to opt-in - 49% of them according to a 2014 survey. So all you need to do is stay compliant and follow some basic guidelines to grow your list.


The Information Commissioner’s Office (ICO) issued seven monetary penalties against companies this year. We’ve read through them all – so you don’t have to – and discovered two lessons every company should learn about SMS marketing if they want to be successful.


In many of our previous posts, we have discussed the whys and hows of SMS marketing, listing the benefits, and the impacts on lead generation. There’s no doubt that by employing a marketing strategy that uses business SMS as a medium that your processes will become more efficient and your leads will become more targeted, meaning a better ROI. Here we will look at the best practices for SMS marketing to ensure your campaigns are offering the best for you and your users.