Recently, the famous lingerie brand Victoria Secret has been charged with violating the Telephone Consumer Protection Act (TCPA), roughly the US equivalent of the EC directive. A man signed up in May of 2015 to...
SMS marketing is very different to most other more traditional marketing tools, specifically because of its short-form, text only nature. This certainly shouldn't put you off though. We have put together our guide to both the best things about SMS marketing and some of the potential problems, and how to work around them.
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Mobile marketing offers an unprecedented access to your customers virtually any time, anywhere. This is particularly true for SMS marketing because it is “always on”. Customers don’t have to be surfing the web, or using an app to receive messages. Instead, they see the marketing messages right alongside ones from their friends and family.
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Electronic marketing is a tricky thing. There are rules and regulations you need to follow, and it can all seem pretty intimidating at first. To help you get started, I’ve gathered five of the most commonly asked questions about SMS marketing and the regulations and summed them up here.
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Even though it's entrenched in our daily lives, mobile is still a relatively new technology that's suffering from growing pains. People and businesses are finding new and different ways to use smartphones which keeps everyone involved on their toes. One trend in particular is the growth of instant messaging (IM) apps. It was big news when Whatsapp sent more daily messages than were sent over SMS. Some called it the death knell of SMS messaging. Others said mobile was all about apps and notifications. They claimed the only way to engage customers is to get them into an app. SMS messaging was old technology and couldn't keep up. In reality though, SMS...
