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News, tips & advice from FastSMS

As with any other form of marketing communication, SMS marketing is subject to national and international regulations controlling how, when and where it can be used. It is not permissible to use SMS marketing to disseminate offensive material of any kind nor is it permitted to pretend to be someone you are not.

The most important issue, in many respects, relates to who you can send messages to and these regulations are much the same as those applying to email marketing. You can only send SMS messages to those who you are already have a business relationship with or those who have specifically opted in to your communications. In all instances you must provide a means of opting out or receiving further messages and enforce those choices.

It is not as bad as it sounds since “cold calling” and “spamming” don’t work well anyway so the regulations simply force you adopt best practice.

Posted on 21/04/2015
In News

Like Google, you may think a SIM farm is an old video game (go ahead, Google it!). But when it comes to SMS messaging, a SIM farm is nothing like a fun and harmless video game. SIM in this context is referring to a subscriber identity module, or SIM card in a mobile device. Every mobile on a GSM network uses one. It contains information about the owner and mobile including number, contact lists, network authorisation.

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Posted on 15/01/2015
In News

SMS marketing is considered an electronic form of communication. That means its use is governed by the Privacy and Electronic Communications (EC Directive) Regulations. It may sound scary, but it really isn’t that hard to understand. However, in light of my last blog I thought it worthwhile to go over the basics of the EC Directive to help you better understand what you can and can’t do with your SMS marketing.

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