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regulations Tag

News, tips & advice from FastSMS

As with any other form of marketing communication, SMS marketing is subject to national and international regulations controlling how, when and where it can be used. It is not permissible to use SMS marketing to disseminate offensive material of any kind nor is it permitted to pretend to be someone you are not.

The most important issue, in many respects, relates to who you can send messages to and these regulations are much the same as those applying to email marketing. You can only send SMS messages to those who you are already have a business relationship with or those who have specifically opted in to your communications. In all instances you must provide a means of opting out or receiving further messages and enforce those choices.

It is not as bad as it sounds since “cold calling” and “spamming” don’t work well anyway so the regulations simply force you adopt best practice.

As an entrepreneur, it is notoriously difficult to get your message out there. It's even harder to get seen and heard in a meaningful way that doesn't offend people. Email marketing has been the darling of entrepreneurs for years, but it's time for something new. Something that supersedes the email and circumvents the spam folder.

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Companies use contests and giveaways all the time. It turns out that doing them over SMS messaging works really well, and offers some advantages over other channels. Read our blog to see the types of results various companies achieved when using SMS giveaways.

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You’d think a large, multinational company would have all the resources and planning it needed to run an SMS marketing campaign. But that isn’t always the case apparently. Find out the big mistake this one company made and how you can avoid doing the same thing in this blog.

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As with anything in business, there are rules and regulations that need to be followed. Some of the key ones are laid out in the UK Privacy and Electronic Communications Regulation (PECR) - and while this can seem like a daunting document at first, it doesn't need to be...

Does the thought of cold calling fill you with dread? You might think it would be easier to use SMS messaging instead. And though it’s legal to do so in some circumstances, you might want to rethink using it that way. Read the full blog to find out why.

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